- Subaru Hits The Office Park
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
Subaru of America, Inc. is launching a tour called "Work Play Lov ...
- Meeks Tapped As VP, Prophesee
Online Media Daily, Steve McClellan - Tuesday, March 13, 2012
Media shop Initiative, a unit of IPG Mediabrands, has hired Matthew Mee ...
- Relevance + Recency + Frequency = Resonance
Online Spin, Cory Treffiletti - Wednesday, March 14, 2012
Marketing is all about psychology. It's about culture. It's about audience. The ...
- Inbound Marketing Channels Maintain Low Cost Advantage
Research Brief, Jack Loechner - Tuesday, March 13, 2012
According to the 2012 State of Inbound Marketing report by HubSpot, business ...
- Residence Inn Goes Wild In Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 11, 2012
"One of the most important benefits is our large suites that a ...
- MEC Forecast: Emerging Markets Grab Brand Attention, Health Apps Key
MediaDailyNews, Steve McClellan - Friday, March 9, 2012
Fewer cash payments and more haggling over transactions are among the b ...
- Building Your Own Brand Online
Online Spin, Matt Straz - Monday, March 12, 2012
Last year I resolved to become more active in online networking. Whi ...
- Kraft, Nokia Launch Mobile Innovation Lab
Marketing Daily, Karlene Lukovitz - Thursday, March 8, 2012
Kraft Foods is partnering with Nokia to create a mobile innovation ...
- CPG Companies Grow By Targeting Hispanics
MediaDailyNews, Erik Sass - Thursday, March 8, 2012
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consum ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Caribou Coffee Launches Twitter Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Caribou Coffee has launched a "You + Your Bou" Twitter-based sweeps campa ...
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
MediaDailyNews, Steve McClellan - Monday, March 5, 2012
While turf battles between agencies working on the same account aren't ne ...
- Ace Debuts First-Ever Paint Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 4, 2012
Ace Hardware is hoping to increase consumer awareness of its paint departmen ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...