- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- MediaLink Taps Saxton To Lead European Operations
People on the Move, Steve McClellan - Wednesday, September 2, 2020
Media and marketing consultant MediaLink, part of Ascential has appointed Kathleen Saxt ...
- NetBlaze Offers New Online Marketing Suite For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
NetBlaze Pro helps small businesses improve their SEO and build a mo ...
- Time For Brands To Take A Stand
Media Insider, Kaila Colbin - Friday, August 28, 2020
Does your brand want to stand up in solidarity with the protest ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- Selligent Appoints Dean Brown To VP-Agency Partner Position
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Brown previously served in executive-level positions at Epsilon and Adobe. He wi ...
- WFA: Most Marketers Now Using In-House 'Brand Trading Desks,' Reaping Full Transparency
MediaDailyNews, Joe Mandese - Thursday, August 20, 2020
The world's biggest advertisers have largely embraced programmatic media-buying and as th ...
- Summer TV Promo Airings See Skyrocketing Growth, Led By Cable Networks
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Broadcast nets have been airing promos at levels roughly similar to 201 ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attend ...
- 'Mystery Stain' A Big Viral Hit -- About A New Maytag Washer
Marketing Daily, P.J. Bednarski - Tuesday, August 11, 2020
"Mystery Stain" was made by the Holderness family, which has produced hundre ...
- How To Build An Effective Email Strategy
Around the Net in Email, Ray Schultz - Thursday, August 6, 2020
Email can help you reach out to customers, drive sales and provi ...
- Help For The Holidays: An Email Marketing Tip List
Email Insider, Ray Schultz - Thursday, August 6, 2020
Here's some advice from Listrak staffers for brands gearing up for the ...
- Sling TV Ups The Cute With Pets Spot
Out to Launch, Larissa Faw - Wednesday, August 5, 2020
Creative shows 10 different animals with a total disregard for money ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
TV Watch, Wayne Friedman - Tuesday, August 4, 2020
TV viewers are hungry for anything new and familiar. This week's midsumme ...
- An 'A' Effort For ABM: Most Firms Aren't There Yet, But They're Trying
Email Insider, Ray Schultz - Monday, August 3, 2020
Only 22% of ABM users rate themselves as "best in class,"' ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Performance Marketing Insider, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they co ...
- Email Platforms And Tactics For Driving CX
Around the Net in Email, Ray Schultz - Wednesday, July 29, 2020
Email marketing can drive the customer experience and help marketers measure t ...
- Cloud Conventions Integrates Convey's Email Tool
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Conduct Campaign supports a variety of email formats, including reminders and newsletter ...
- Gamers Don't Care About Esports, And Neither Should You
MAD, Alan Fox - Tuesday, July 28, 2020
The term esports has become shorthand for what is actually a mu ...
- Moz Connects Search Analytics To Google Data Studio
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a produ ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. I ...
- Bigbuzz Marketing Upgrades Hotel Guest Experience With Custom AI Platform
MAD, Larissa Faw - Wednesday, July 22, 2020
The New York-based agency originally landed an assignment to develop Reverb ...
- ABM Snapshot: Budgets Were Rising As Pandemic Took Hold
Email Insider, Ray Schultz - Wednesday, July 22, 2020
B2B companies with mature ABM programs spend 39% of their marketing budge ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended ...
- Marketing Firm Truly Launches Phlywheel For Smaller Budget-Constrained Businesses
MAD, Larissa Faw - Monday, July 13, 2020
The new platform is designed to help small and medium-sized businesses w ...
- It's Time To Dump The CMO Title
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
It may be time to change the chief marketing officer (CMO) titl ...
- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement tea ...
- GM's New NA President Will Have Marketing Duties
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2020
With Steve Carlisle's appointment, GM will have one sales, service and marketi ...
- Overcoming Leadership Paralysis in The Time Of COVID-19
MediaDailyNews, Terry Young - Thursday, July 9, 2020
Scenarios with high complexity and uncertainty can be paralyzing, and paralysis ...