- Defying Expectations: Petco CMO Stands Out From The Pack
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 5, 2022
"It was one of those early moments in my career where ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Mall of America's Marketing Maven: "It's Never Boring"
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 15, 2022
"Leave the door open and continue to explore, and as your passio ...
- Consumer Emotions Drive Brand Loyalty And Engagement
Research Intelligencer, - Tuesday, March 15, 2022
It now costs marketers 13 to 18 times more to recruit ...
- Key Ingredients For Consistent Branding In Your Video Marketing Strategy
MAD, Hope Horner - Monday, February 28, 2022
Given all its advantages, it's no wonder that about 8 in ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 30, 2021
"I've always been part risk taker, a bit impulsive...so actually, never fe ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're tryi ...
- WFA Reels In Commitments To Its Planet Pledge Initiative
Mediapsssst, Richard Whitman - Friday, September 10, 2021
The initiative is designed to put marketers in a position where th ...
- WFA Study Finds Media 'Capability Gaps'
MAD, Steve McClellan - Wednesday, September 8, 2021
According to the study, there are five areas where multinational marketers a ...
- Hallmark's VP: When You Care Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great thin ...
- One Club, Popeyes Team Up For BIPOC Food Marketing Course
Mediapsssst, Richard Whitman - Thursday, August 26, 2021
Sponsored by Popeyes, the One Club is launching the course this fal ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's ...
- Visa Gets A Brand Makeover, New Positioning With 'Meet Visa' Campaign
MAD, Amy Corr - Wednesday, July 21, 2021
The 60-second spot created by Visa's creative AOR, Wieden+Kennedy, redefines Visa ...
- WFA Launches Global Census Of The Advertising And Marketing Industry
MAD, Steve McClellan - Thursday, June 3, 2021
The survey is designed to assess progress on the diversity front ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights in ...
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
Mediapsssst, Richard Whitman - Wednesday, April 21, 2021
The marketing trade group said its new Planet Pledge and accompanying resear ...
- Google Kids Space On Android, A Lifetime Branding Experience
Search & Performance Insider, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...