- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Lazzaro To VP, Analytics, LogicLab
MediaDailyNews, - Wednesday, February 24, 2010
LogicLab, a new technology spinoff agency owned by Merkle, named Michael Lazza ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- Correction: Chrysalis Has Partnered, Not Merged With Posterscope
MediaDailyNews, - Tuesday, February 23, 2010
- What Will The Media Business Look Like In 2020?
Online Spin, Cory Treffiletti - Wednesday, February 24, 2010
Everyone likes to think about the future. The Mayans sure did. ...
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...
- MediaBank, Strata Unveil New Digital Media-Buying Apps
Online Media Daily, Joe Mandese - Thursday, February 18, 2010
Two of Madison Avenue's leading "back office" systems providers - MediaBank a ...
- Active International Hires 2 Direct Response Vets
MediaDailyNews, - Thursday, February 11, 2010
Global media buyer Active International made two hires to beef up i ...
- Mindshare Retains Key Unilever Assignments
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2010
Packaged good giant Unilever Tuesday named its new global media services agen ...
- ANA: Social Media, Web Spend Up, TV Down
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
A new Forrester Research/Association of National Advertisers survey says TV marketers pl ...
- Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties)
Online Media Daily, Mark Walsh - Thursday, February 4, 2010
Mobile video is still emerging but shows strength in boosting brand favorabilit ...