- Viamedia Sells Cable Inventory On Google TV Ads
MediaDailyNews, David Goetzl - Monday, January 31, 2011
Viamedia, a rep firm that sells on behalf of a collection ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- ignitAd Launches Bid Optimization Platform
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
ignitAd has begun to roll out an ad yield optimizer that provid ...
- Levi's Taps Wieden, OMD
MediaDailyNews, - Friday, January 28, 2011
Iconic American apparel brand Levi's Thursday said it awarded its global advertisi ...
- Easy Radio Buying: Arbitron Integrates XML, TAPSCAN
MediaDailyNews, Erik Sass - Friday, January 28, 2011
Radio ratings firm Arbitron will integrate Proposal XML -- a widely us ...
- MediaBank Splits Into 2 Divisions
MediaDailyNews, Fern Siegel - Tuesday, January 25, 2011
To facilitate growth, MediaBank has restructured the company: The Agency Systems divisi ...
- The Enemy Of Greatness
Metrics Insider, Josh Chasin - Wednesday, January 26, 2011
Back in the mid-'80s, when the first great wave of agency consolidatio ...
- Local.com Launches Group-Buying Business Unit
Online Media Daily, Gavin O'Malley - Monday, January 24, 2011
Hoping to carve out a piece of the white-hot social buying spac ...
- When Media Buying Fails Marketers
Online Spin, Joe Marchese - Tuesday, January 25, 2011
The search continues for universal metrics that will define new-media success. Meanwhil ...
- Media Buyers To Wall Street: Demand Is Soaring, Upfront Will Be Strong, Especially For Cable
MediaDailyNews, Joe Mandese - Friday, January 21, 2011
Demand for all media, but especially big, national media outlets like t ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable
MediaDailyNews, Joe Mandese - Thursday, January 20, 2011
At a time when the eyes of many advertisers and agencies a ...
- Home Depot Finds New Home In The U.S.: Lands At Carat, Interpublic Retains Significant Portions
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2011
Home remodeling and supply retailing giant Home Depot has pulled its U. ...
- Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype
Online Media Daily, Joe Mandese - Wednesday, January 19, 2011
In a surprising development, demand for digital media and advertising services appea ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Digital Reach: Cox Media Acquires Internet Broadcasting Sales Group
MediaDailyNews, Wayne Friedman - Thursday, January 13, 2011
Cox Media Group, the big TV station sales rep, is further expandi ...
- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Centro Raises $22M, Expands Sales, Media Buying
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
Centro, which operates a national platform for placing online ads in loc ...
- OMMA's Agency of the Year 2010: Best Media Planning and Buying: Mullen
OMMA Magazine, John Capone - Wednesday, January 5, 2011
"I was sitting at home one weekend," says John Moore, chief med ...