- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
CEO Lachlan Murdoch says Fox doesn't position itself as competition against oth ...
- Impression Pools: A Stain On Our Industry
Media Insider, Dave Morgan - Thursday, March 10, 2022
In impression pools -- baskets of third-party inventory added to fill o ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Upfront Market 2022-23: Expect More 'Secondary Guarantees'
TV Watch, Wayne Friedman - Tuesday, March 8, 2022
There are many incentives for new secondary guarantees, including the promise ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- ADT Security Goes All-In On In-house Media Operation
MAD, Steve McClellan - Friday, March 4, 2022
It's a soup-to-nuts $50-million-plus in-house media operation that's thriving according to Christoph ...
- OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide
Research Intelligencer, - Monday, March 7, 2022
Digital will make up 49% of OTC advertising in 2023, up fr ...
- Google, Microsoft Suspend Sales In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
Google has stopped selling online advertising in Russia. The ban includes searc ...
- Media Veterans Launch Predictive Analytics Company datafuelX
Mediapsssst, Richard Whitman - Thursday, March 3, 2022
The founders are Jay Amato, president, Howard Shimmel, head of strategy a ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- It's A Seller-Defined World And Advertisers Are Just Living In It
RTBlog, Joe Mandese - Monday, February 28, 2022
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tec ...
- Amid Russia-Ukraine Crisis, Execs Speak Out On Impact To Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
As the crisis escalates, agencies are rethinking the words they use ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...
- Shaw Heads MediaCom Chicago
MAD, Fern Siegel - Monday, February 21, 2022
Shaw will also be responsible for all Midwest clients of the age ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too
Digital News Daily, Brian Gioia - Thursday, February 17, 2022
When you focus on ROI, it's clear that it's well worth managi ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
The campaign shows a broad range of applications for the full-size picku ...
- Marketers Prepare For Change As Google Pledges Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, February 17, 2022
Many marketers think Google's move to limit tracking on smartphones running Andro ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...