- World Cup Sponsors Generate Higher Likability, Brand Recall
MediaDailyNews, Wayne Friedman - Wednesday, July 7, 2010
Big marketers targeting U.S. and U.K viewers during the World Cup a ...
- Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2010
As part of a push to accelerate the role digital set-top da ...
- Online Measurement Guru Bhatia Out As Nielsen Reorganizes Digital Team
Online Media Daily, Joe Mandese - Wednesday, July 7, 2010
Manish Bhatia, one of the pioneers of online audience measurement, and t ...
- Conan Beats Leno In Late-Night Ratings
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
Four months after taking back the "Tonight Show," Jay Leno's ratings a ...
- OOH Viewing Kicks Up World Cup Stats
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
Out-of-home viewing has given ESPN/ABC's 2010 FIFA World Cup coverage a 4 ...
- Nielsen Brings 'Live' Local Ratings Back From Grave
MediaDailyNews, Joe Mandese - Friday, July 2, 2010
In a development that is sure to please major advertisers and agenci ...
- U.S. Viewing Scores World Cup Record
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
U.S. viewing of the World Cup soccer event has reached all-time reco ...
- comScore Goes Mobile, Acquires Nexius Wireless Unit
Online Media Daily, - Friday, July 2, 2010
Digital media research giant comScore Thursday said it acquired a division ...
- Fox News Channel Dominates 2Q Ratings
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
Welcome to the mainstream media. The most popular cable news channel ...
- Carat, MPG Using New Method To Buy 'Unmeasured' Nets In Cable Upfront
MediaDailyNews, Joe Mandese - Thursday, July 1, 2010
In a move that could significantly expand the number of networks vyi ...