- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- Integral Ad Science Unveils Combo Fraud, Viewability, Brand Safety Solution
Around the Net in Video, P.J. Bednarski - Monday, February 10, 2014
Integral Ad Science, a top provider of advertising intelligence f ...
- Schneider Study Shows Millennials More Likely To Trust What They Read Online
Bay State Blog, Val Brickates Kennedy - Monday, February 10, 2014
Apparently, Millennials are more likely to trust what they read online th ...
- Time-Shifted Ratings Pay Off More For TV Nets Than Advertisers
MediaDailyNews, Wayne Friedman - Friday, February 7, 2014
There are plenty of positives for the TV networks. Over the la ...
- Tracking Data Boosts CPMs On Ad Exchanges
Online Media Daily, Wendy Davis - Monday, February 10, 2014
Online ad exchanges command higher rates when they have access to da ...
- Broadcasters Call On Nielsen To Halt Rollout Of 'Hybrid' Local TV Measurement
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
The National Association of Broadcasters (NAB) Thursday called on Nielsen to del ...
- Digitally Speaking, CBS, Time Warner, Disney Bigger Than Facebook
MediaDailyNews, Joe Mandese - Thursday, February 6, 2014
For all of Madison Avenue's seeming obsession with popular social media platfor ...
- Mobile-centric Millennials Still Favor Facebook, Apple
Mobile Marketing Daily, Mark Walsh - Wednesday, February 5, 2014
Millennials live online, are mobile-centric and have an affinity for the iPhon ...
- Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 4, 2014
Super Bowl viewership climbed steadily to around the 105 million level ...
- Android Ends 2013 As Top U.S. Smartphone Platform
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Google's Android platform ended 2013 where it was for much of t ...
- Water Cooler Effect Cools Off: Super Bowl 'Sharing' Begins To Slow
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
Among all the improving advertising-related statistics of the Super Bowl, one m ...
- Despite Lopsided Game, Super Bowl Breaks Most-Watched TV Record
MediaDailyNews, Wayne Friedman - Monday, February 3, 2014
A Super Bowl blowout did nothing to dissuade TV viewers from givi ...