- Social Media Measurement Round 2: It's About Listening
Metrics Insider, Jodi McDermott - Friday, June 27, 2008
This week I moderated a panel at OMMA Social that focused ...
- Exposure Or Engagement? What Passes For Engagement Measure More Often Propaganda Than Research
TV Board, Frank S. Foster - Friday, June 27, 2008
"What do you think of engagement metrics?" asked the advertiser. Ah . ...
- NBC Digital To Release Show-Specific Data
Online Media Daily, - Thursday, June 26, 2008
NBC Digital Entertainment on Wednesday said it plans to release NBC.com's show-specif ...
- Segmentation Drives Need For New Adify Forecasting Module
Online Media Daily, Gavin O'Malley - Wednesday, June 25, 2008
Vertical ad network management company Adify today is expected to launch ...
- Nielsen's Fusion Initiative
Metrics Insider, David L. Smith - Tuesday, June 24, 2008
If you are not a reader of Erwin Ephron's Ephron On Med ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Quantcast Bows Hybrid Traffic Measurement Tool
Around the Net In Online Marketing, Ross Fadner - Monday, June 23, 2008
Web publishers have complained for years about the inaccurate representation of the ...
- IGA, Nielsen: In-Game Ads Boost Positive Product Perception By 61%
Online Media Daily, - Tuesday, June 17, 2008
New data from a joint study by IGA Worldwide and Nielsen fin ...
- Quantcast Applies For Media Rating Council Accreditation
Online Media Daily, Joe Mandese - Tuesday, June 17, 2008
In an important next step toward building credibility in an increasingly crowd ...
- Measuring Up: Web Analytics Firm Monitors Engagement
Online Media Daily, Gavin O'Malley - Monday, June 16, 2008
Start-up Web video analytics firm Visible Measures today is expected to announ ...
- Should The Web Have GRPs?
Metrics Insider, David L. Smith - Friday, June 13, 2008
As someone who came out of traditional media and who believes i ...
- Canoe Ventures And Audience Research: The Emergence Of Tactical Insight
TV Board, Frank S. Foster - Friday, June 13, 2008
Earlier this week I had lunch with a couple of friends ...
- Wikianswers Has Biggest Traffic Gain
Online Media Daily, - Thursday, June 12, 2008
Wikianswers.com had the biggest traffic gain in the last year among t ...
- Google Offers Glimpse Of Its Data
Around the Net In Online Marketing, Ross Fadner - Wednesday, June 11, 2008
Google has taken a big step into the world of market resear ...
- ComScore Adds New Targeting Tool
Online Media Daily, - Wednesday, June 11, 2008
ComScore has launched a new measurement tool that lets media planners bre ...
- Federated Media Rolls Out Dashboard For 'Conversational' Marketing Metrics
Online Media Daily, - Wednesday, June 11, 2008
Federated Media (FM) is rolling out a Conversational Media Measurement Toolbox th ...
- Credibility of TV Ratings Versus Client Demands
TV Board, Geoff Alford - Wednesday, June 11, 2008
I have audited the TV ratings system in Australia for the la ...
- Why Don't The Numbers Match?!?
Metrics Insider, Judah Phillips - Tuesday, June 10, 2008
A question any practitioner of Internet-based analytics will be asked by ma ...
- Stickam Top Online Video Site For Teens: Nielsen
Online Media Daily, Gavin O'Malley - Tuesday, June 10, 2008
As a share of users, Stickam, a live webcam chat community, ...
- Measuring What Matters On Your Web Site
Metrics Insider, Jim Sterne - Friday, June 6, 2008
When I started as an Internet marketing strategist back in 1993, ...
- Social Media Monetization Stretches The Brain
Online Media Daily, Mark Walsh - Friday, June 6, 2008
Is KPI the new ROI? The term--key performance indicator--seems to be t ...
- My Neighbor Is A Nielsen Stooge
TV Board, Frank S. Foster - Friday, June 6, 2008
I've received numerous emails from people claiming they were once Nielsen familie ...
- The Smallest Screen
Metrics Insider, Josh Chasin - Tuesday, June 3, 2008
I think there are two things that we can expect to s ...
- Why Do Marketers Love Waste?
Online Spin, Joe Marchese - Tuesday, June 3, 2008
Last week, in "Why Web Sites And Online Marketing Suck," a conversati ...
- Sequent Taps DraftFCB's Sylvester
MediaDailyNews, Joe Mandese - Monday, June 2, 2008
Sequent Partners, an all-star team of ex-agency and client-side research gurus, h ...
- Net Effect: Switch To C3 Had Little Impact On Supply Of Broadcast Inventory
MediaDailyNews, David Goetzl - Monday, June 2, 2008
With the first season using commercial ratings finished, it appears that broadca ...
- Media Marketplace: Measures of Sanity
Media Magazine, Dan Berra, Jay Suhr - Monday, June 23, 2008
Good luck getting through an article or conference on digital media witho ...
- Media Metrics: The Rules of Engagement
Media Magazine, Adam Gerber - Monday, June 23, 2008
For months, I've been reading about "engagement" in various publications that repo ...