- Send THIS To Your CFO (Anonymously)
Metrics Insider, Pat LaPointe - Tuesday, November 30, 2010
Attention, all finance executives seeking to understand the ROI on marketing investments...Ov ...
- Context Matters
Metrics Insider, Josh Chasin - Wednesday, November 24, 2010
Back in 1997, when it was my turn to be President/CEO ...
- Which Network Is Best On The Internet? Beats Us
TV Watch, Wayne Friedman - Wednesday, November 24, 2010
So which one of the big broadcast networks does the best j ...
- Yes -- But Is It Representative?
Metrics Insider, John Bremer - Friday, November 19, 2010
Among the wide-ranging -- and occasionally unusual -- job titles I've h ...
- SOV Is DOA
Metrics Insider, Pat LaPointe - Tuesday, November 16, 2010
One of the most popular measures of relative marketing effectiveness continues ...
- Tapping Into The Wisdom Of Clouds
Metrics Insider, Pat LaPointe - Tuesday, November 2, 2010
Prediction markets have been around for quite a while now. The Io ...