- Duration Weighting In Video Ad Measurement: Time Matters
Media Insider, Dave Morgan - Thursday, May 16, 2019
The TV industry abounds with research of how ads can and ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2019
MALAGA, SPAIN -- The industry may put another nail -- possibly ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Study: Marketers Are High On Data Dashboards
Email Marketing Daily, Ray Schultz - Monday, May 6, 2019
Users face some serious challenges, according to Ascend2. ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- NBCU Expands CFlight To U.K.'s Sky
Television News Daily, Wayne Friedman - Wednesday, May 1, 2019
CFlight is an ad metric encompassing all live, on-demand and time-shifted commerci ...
- ITV To Launch Improved Brand Tracking
Around the Net In MAD London, Sean Hargrave - Wednesday, May 1, 2019
"Marketing Week" has the inside story at ITV pivots away from wh ...
- Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Leveraging clickstream data as a directional metric rather than rankings in resul ...
- Building Consensus For Progress In Audience Measurement
Marketing Daily, Scott McDonald - Friday, April 26, 2019
If a company like Amazon would support unified third-party measurement, the who ...
- Email Exam: Study Shows What's Working, What's Not
Email Insider, Ray Schultz - Tuesday, April 23, 2019
Multichannel campaigns pull better results all the way around than single one ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in oth ...
- Half My Data Is Effective -- But Which Half?
Media Insider, Maarten Albarda - Friday, April 19, 2019
When I had the privilege of working with the late Simon Broadbe ...
- Survata, Oracle Team Up On Moat Analytics Integration
Digital News Daily, Laurie Sullivan - Wednesday, April 17, 2019
Survata and Moat will announce an integration Thursday that will give advertise ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- Why I Left The ARF
Media Insider, Dave Morgan - Thursday, April 18, 2019
I'm sharing my resignation notes to the ARF because I think ma ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
MediaDailyNews, Joe Mandese - Thursday, April 18, 2019
Three out of four ad execs say they currently factor for "trust-relat ...
- Four Email Marketing Metrics For Tracking ROI
Around the Net in Email, Ray Schultz - Wednesday, April 10, 2019
A study by Delivra found that 72% of consumers prefer to g ...
- Return Beyond Reach: Solving The Marketing ROI Riddle
Marketing Insider, Matt Sincaglia - Tuesday, April 9, 2019
Reach alone does not drive business forward. Being more impactful to few ...
- Advertisers Press Claims Against Facebook Over 'Potential Reach' Metrics
Digital News Daily, Wendy Davis - Friday, March 29, 2019
Facebook has inflated its "core metric," a group of advertisers says ...
- An Hourly Bidding Algorithm Launches For Amazon Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2019
The hourly bidding algorithm is powered by an econometrics and machine-learning da ...
- Key Email Marketing Metrics And How To Use Them
Around the Net in Email, Ray Schultz - Monday, March 18, 2019
Open rates, click-through rates and bounce rates are key metrics for ema ...
- Set-top Boxes May Underrepresent Minority Populations
Television News Daily, Wayne Friedman - Wednesday, March 13, 2019
Nielsen says set-top-box/return-path data coming from pay TV providers and other sourc ...
- Facebook Revamps, Provides 3 New Relevance Metrics
Social Media Insider, Gavin O'Malley - Wednesday, March 13, 2019
Now, relevance diagnostics will measure relevance across three dimensions, including quality rankin ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TV
Television News Daily, Wayne Friedman - Tuesday, March 12, 2019
OAR will seek "a technical means to better monetize every TV impressi ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
Brands expect to increase their spending on data and data-related services ...
- Google Eliminates Paid-Search Average Position Metric
Search & Performance Marketing Daily, Ram Singh - Wednesday, March 6, 2019
The elimination of Google's paid-search average position metric is the most significa ...
- Amazon Ranks Most Visible In Ecommerce Category For Google U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, March 4, 2019
A Searchmetrics study identifies Amazon as having the six top most visib ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym Frank
Digital News Daily, Charlene Weisler - Wednesday, February 27, 2019
Talking with Kim Frank, who's charged with leading the move to advan ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring the ...
- Google To Shutter Average Position Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 26, 2019
Google will retire the average position reporting metrics used in Google A ...