- Mazda Campaign To Break During NCAA Championship Game
Drive Time, Tanya Gazdik - Monday, February 25, 2019
Brand consideration has moved 11 percentage points in the past nine month ...
- Digital Metrics: Take Results With Healthy Dose Of Skepticism
Marketing Insider, Lauren Mannetti - Wednesday, February 20, 2019
One of the benefits of digital media is its ability to tra ...
- Welcome Emails Produce High Open Rates Worldwide: Study
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
Europe pulls a higher email open rate overall, according to a GetRespon ...
- Who's The 'Click Head' Now?
London Blog, Sean Hargrave - Thursday, February 14, 2019
If the IAB UK is right about click-through rates, why use the ...
- Google Ads Brings Click-Share Metrics To Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...
- Cross-Platform Measurements Continue To Hit Obstacles
TV Watch, Wayne Friedman - Friday, February 8, 2019
Nielsen and other third-party measurement companies have had a tough time accounti ...
- Google Consolidates Performance Reporting In Search Console
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 6, 2019
Google plans to change how Search Console Performance reports count some metric ...
- CPB, Brandzooka Launch Ad Testing Site
MAD, Larissa Faw - Friday, February 1, 2019
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and t ...
- B2B Brands Say ABM Produces Higher ROI, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
Account-based marketing improves metrics on all fronts, but it requires a who ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, Consumers
Digital News Daily, Laurie Sullivan - Friday, January 25, 2019
CHEQ and RiskIQ plan to announce a partnership that provides advertisers a ...
- Amazon Releases New-To-Brand Metrics, Signaling Change In Search
Performance Marketing Insider, Laurie Sullivan - Thursday, January 24, 2019
Amazon wants to make it easier for marketers to estimate the co ...
- Seeking Alpha Acquires CressCap Investment Research
Digital News Daily, Laurie Sullivan - Wednesday, January 23, 2019
The deal aims to provide advanced quantitative analysis of data to he ...
- How To Measure Your Email Marketing KPIs
Around the Net in Email, Ray Schultz - Wednesday, January 23, 2019
The only way to know if your emails are working is ...
- Finding Metrics That Matter
Marketing Insider, Matt Sincaglia - Wednesday, January 16, 2019
Data exhaustion doesn't necessarily have to be a problem for marketers. T ...
- Beyond CTR -- Four Ways To Bridge The Creativity Chasm
MAD London, Peter Falcone - Monday, January 14, 2019
Machine-learning could help advertisers show that evaluating winning creative is not ...
- Google Encourages Additional Content In Manufacturer Center
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 8, 2019
Google, which has been working to return the exact location on ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, b ...
- How To Tackle 5 Industry Challenges Of 2019
Marketing Insider, Paul Donato - Monday, January 7, 2019
Among those challenges: Are we targeting too much? The changing face ...
- Searching For Authenticity When 'Everything Is Fake'
Publishing Insider, - Friday, January 4, 2019
Fake internet activity may have reached the breaking point in 2018 ...
- SmartTouch Offers Upgraded Real Estate Prospecting Tool
Email Marketing Daily, Ray Schultz - Thursday, January 3, 2019
The new tool, called Prospecting, provides access to a database with ov ...
- Tomorrow's Data And Programmatic Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, December 31, 2018
Marketers are ready for new metrics. Data scientists, developers and analysts m ...
- Device Viewing Rises, Total TV Usage Flat
Television News Daily, Wayne Friedman - Tuesday, December 18, 2018
Share of viewing on internet-connected devices was 16.5% for adults 18-49 duri ...
- The TV Of Tomorrow Looks Ahead
Television News Daily, Charlene Weisler - Tuesday, December 18, 2018
I interviewed a few speakers at the TV of Tomorrow conference ...
- Netflix's Demand For Original Content Soars
Television News Daily, Wayne Friedman - Friday, December 14, 2018
By October 2019, consumer demand for Netflix's original programming will hit 5 ...
- Mastering Metrics? Attribution Not Leading To Email Spend, Study Finds
Email Insider, Ray Schultz - Friday, December 14, 2018
Few firms believe they have a solid grasp of attribution, and le ...
- NPR Releases Open Source Podcast Analytics Tech
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
RAD is an open source "method for sharing listening metrics from podca ...
- Adobe Updates Its Email Maturity Model
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
The refreshed model is designed to help firms move from classical ema ...
- The Click-To-Open Rate Levels The Playing Field
Around the Net in Email, Ray Schultz - Monday, December 10, 2018
There are many metrics that can help brands create a perfect ema ...
- The GDPR Effect? Email Volume And Results Rose In Q3
Email Insider, Ray Schultz - Friday, November 30, 2018
Cheetah Digital reports that 45% of total email opens and 58% ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your Left
MediaDailyNews, George Simpson - Thursday, November 29, 2018
We are closing in on a day when ad fraud won't matt ...