- Millennials Crave Mobile's Missing Piece: A Voice
Mobile Marketing Daily, Ben Frederick - Thursday, August 13, 2015
Marketers are sometimes blind to the fact that technology flows both way ...
- Millennial TV Viewing Strong, Says CBS
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
New early research from CBS shows almost one-quarter of viewing of broadca ...
- TEN Launches New Roadkill Mag, Events, Web Site
MediaDailyNews, Erik Sass - Wednesday, August 5, 2015
TEN is building on Roadkill's online-video momentum with millennial males with t ...
- Gen Xers Do Not Give Away Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the s ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- Apple, Nike, Chipotle Emotionally Engage Millennials
Marketing Daily, Tanya Gazdik - Tuesday, August 4, 2015
Emotional values like customization, meeting personal emotive needs and the ability ...
- The Most Influential Person On YouTube Is... KSI?
VidBlog, P.J. Bednarski - Thursday, July 23, 2015
Jeetendr Sehdev, whose JAAM index is a scientific approach to ensure celebri ...
- Millennials Want Loyalty Points For Engagement With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2015
Some 59.5% of millennials are willing to earn loyalty points in exchan ...
- Selfie Redefines Women's Approach To Beauty
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 21, 2015
The selfie is impacting the way women think of beauty. Celebrities a ...
- Sling TV Effort Urges Millennials To Resist Pay TV Bullying
Marketing Daily, Aaron Baar - Monday, July 20, 2015
For all the talk of consumers being in control, there's one pla ...
- Jim Beam Doubles Digital Marketing Investment To Target Millennials
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Jim Beam is doubling its investment in digital marketing this year ...
- Content Marketing Sees Solid Growth, B2C Marketing On Upswing
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2015
Global content marketing continues to steadily grow -- especially among millennial a ...
- Tinder Tweaks Access, Makes Instagram, Facebook Connections Easier
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 8, 2015
Tinder users can now confirm the authenticity of their interactions with celebriti ...
- 65% of Millennials Don't Purchase by Mobile
MobileShopTalk, Chuck Martin - Monday, July 6, 2015
For all the emphasis on appealing to millennials, the group doesn't se ...
- Millennials Celebrate Independence Day With Booze, Flags And Fireworks
MAD, Larissa Faw - Thursday, July 2, 2015
A survey from Horizon Media found that three in 10 American millennia ...
- Millennials' Hot Buttons For Employment
Research Brief, Jack Loechner - Monday, July 6, 2015
Nearly 50% of the workforce will be comprised of Millennials. They a ...
- Safavieh, Casper Launch Branding Campaigns To Disrupt Mattress Category
MAD, Larissa Faw - Wednesday, July 1, 2015
Two upstart brands -- Casper and Safavieh -- are introducing new campaig ...
- No Ads? Then No Content!
London Blog, Sean Hargrave - Wednesday, July 1, 2015
With IAB UK research showing that one in seven block ads (o ...
- Sir Sorrell: 'NY Times' Too "Stuffy" For Young Readers
Around the Net In Media, Gavin O'Malley - Tuesday, June 30, 2015
The New York Times, the Guardian and the BBC are too “stuffy&rdqu ...
- How An Uptight Gen Xer Learned To Chillax By Sharing Like A Millennial
Engage:Millennials, Kipp Jarecke-Cheng - Friday, June 26, 2015
A coupla months ago, my nearly 100-year-old house flooded, thanks to rust ...
- The Millennial Kitchen Goes Digital
SearchBlog, Laurie Sullivan - Friday, June 26, 2015
Top Fourth of July recipes, summer salads, and thirst-quenching drinks are so ...
- MTV Rebrands, Embraces User Instagram And Vine Content
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
MTV International is rebranding, changing its slogan from 'I Want My MT ...
- Hannah Hart, Grace Helbig Talk About Honesty At Cannes
Around the Net in Video, P.J. Bednarski - Thursday, June 25, 2015
They won't shill for advertisers, they say. Hannah Hart said she d ...
- Marketers Fail At Using Emotional Drivers To Reach Millennials
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 24, 2015
Millennials make purchases based largely on anxiety or empowerment, and understanding tho ...
- KIDinaKORNER Partners On Music-Led Venture With WPP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
KIDinaKORNER founder Alex Da Kid has teamed up with advertising giant W ...
- Engaging Ab Fab's Sensible 'Saffy' Is Key To Appealing To Gen Z
MAD London, Jeremy Phillips - Tuesday, June 23, 2015
"Absolutely Fabulous" got it spot on with the sensible Saffy character ...
- Two-Thirds Of Millennial TV Viewing Is Traditional TV
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
TV accounts for 65% of young people's total viewing, compared with t ...
- Context And Devices Shape Millennial TV Viewing Differences
London Blog, Sean Hargrave - Wednesday, June 17, 2015
Millennials are not an alien species. As new research shows, they ha ...
- Affluent Millennials Exert Big Influence
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2015
More than 6 million Americans making an annual household income of $100,0 ...
- Early Grumble: Lots Of Online Users Feel Used By Native Advertising
VidBlog, P.J. Bednarski - Tuesday, June 16, 2015
A new report by the Reuters Institute finds a sizable minority w ...