- JCPenney Joins App-Happy Holiday
Marketing Daily, Sarah Mahoney - Friday, December 5, 2014
IBM Digital Analytics Benchmark says mobile accounted for 28% of Cyber Monday ...
- Improving The In-Flight Experience With Mobile
Marketing: Travel, Todd Wilson - Monday, December 8, 2014
Several years ago, I had the opportunity to talk with the C ...
- Traditional TV Viewing Dips 14% Among Millennials
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
Traditional TV viewership continues to decline -- most dramatically among younger viewer ...
- 63% of Online Sales Come via PCs, 36% by Smartphones, Tablets
MobileShopTalk, Chuck Martin - Monday, December 8, 2014
Stats around the impact of mobile on holiday shopping continue to sh ...
- Black Friday, White Noise: Can Marketers Stand Out From The Deafening Din?
MoBlog, Steve Smith - Monday, December 8, 2014
Everyone is sending torrents of discount offers this holiday. What do y ...
- Increase Visibility, Downloads With App Optimization
Performance Marketing Insider, Winston Burton - Monday, December 8, 2014
You should use SEO best practices when building your mobile apps, ...
- Verizon Touts Toll-Free Data In New FCC Filing
PolicyBlog, Wendy Davis - Monday, December 8, 2014
Verizon is pressing the Federal Communications Commission to endorse the idea th ...
- Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Friday, December 5, 2014
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spe ...
- U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 5, 2014
U.S. retail marketers spent 43% more on programmatic display media buys duri ...
- The Search Tipping Point In 2015
SearchBlog, Laurie Sullivan - Monday, December 8, 2014
Marketers will need to create campaigns that help consumers explore, use, a ...
- Twitter Launches Mobile Tool Answers
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 5, 2014
Adding to its mobile measurement offerings, Twitter just launched Answers -- ...
- Mobile Traffic Behind 'Dark Social'
The Social Graf, Erik Sass - Monday, December 8, 2014
Recently a lot of attention has been paid to "dark social," referri ...
- Chartbeat Pegs "Dark Social" Missing Link: Mobile Apps
Around the Net in Mobile, Gavin O'Malley - Friday, December 5, 2014
Analytics startup Chartbeat thinks a large share of “dark social” traffic com ...
- 3 Mobile Predictions For 2015
Mobile Marketing Daily, - Friday, December 5, 2014
Mobile ad budgets to triple over the next three years to ma ...
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Mobile Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
Mobile continues to redefine how consumers interact with content and make purchas ...
- Shopping from the Big Screen: Mobile Commerce Going to the Movies
MobileShopTalk, Chuck Martin - Friday, December 5, 2014
Mobile shopping is coming to a movie near you. Just like t ...
- Mobile Paid-Search Revenue Will Pass Desktop's Next Year
MoBlog, Erik Sass - Friday, December 5, 2014
Despite the proliferation of behavioral, video, native, and other new online advertisi ...
- Mobile SSP Inneractive Adds 4 To Exec Team
Real-Time Daily, Tyler Loechner - Friday, December 5, 2014
Inneractive, a mobile supply-side platform (SSP), on Friday announced the appointments ...
- Will Native Advertising Kill Google And The Banner Ad?
Search & Performance Marketing Daily, Jason Lehmbeck - Friday, December 5, 2014
Just when you thought the hype couldn't get any louder, the bu ...
- Mobile Agency of the Year: Horizon Media
Agency of the Year, Larissa Faw - Tuesday, December 16, 2014
It used to be that winning in mobile meant merely being acti ...
- Client of the Year: T-Mobile
Agency of the Year, Aaron Baar - Tuesday, December 16, 2014
Three years ago, few would have predicted T-Mobile would be the ta ...
- Facebook Extends Autoplay Video To App Install Ads
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Advertisers can now serve autoplay video promotions within Facebook's mobile apps ...
- Vodafone: No Liberty Talks, But We'd Happily Buy It
Around the Net In MAD London, Sean Hargrave - Thursday, December 4, 2014
Vodafone chief executive Vittorio Colao has denied he is planning a coloss ...
- Microsoft Sells Nook Share At A Loss
Around the Net in Mobile, Gavin O'Malley - Thursday, December 4, 2014
Microsoft’s $300 million in Nook investment doesn’t appear to have panned ou ...
- Steve Jobs Granted 141 Patents Since Death
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 4, 2014
Since Steve Jobs died in 2011 from pancreatic cancer, the former App ...
- Microsoft Selling Nook Stake To Barnes & Noble
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 4, 2014
Barnes & Noble announced Thursday that it's buying Microsoft's stake in No ...
- Retailers Plow Spending Into Social, Mobile
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2014
BDO reports that retailers are spending more on holiday marketing, with budge ...
- USPS Adds AR Magic To Mailboxes
Marketing Daily, Aaron Baar - Wednesday, December 3, 2014
"Our goal is to provide assurance to them that they can depe ...
- Hispanics Prefer Ads In English, Shopping On Laptop
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Several factors drive the online shopping habits of Hispanic consumers, including bilinguali ...
- Next Issue Media Raises $50 Million, Enlarges Digital Platform
MediaDailyNews, Erik Sass - Wednesday, December 3, 2014
Next Issue Media, the company created by a consortium of big publishe ...