- Product Placement, 'Flight' And Booze
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Contributor Priska Neely ponders what that minibar packed with booze means ...
- Silver Screen Yields Silver Lining: Cinema Ads Complement TV, Boost Recall, Likeability
MediaDailyNews, Joe Mandese - Monday, November 26, 2012
Just as the holiday movie season kicks into high gear, the cine ...
- Lights, Camera, Streaming: Vdio Launches In U.S., UK
Online Media Daily, Gavin O'Malley - Tuesday, November 20, 2012
Moving one step closer to taking on Netflix, video service Vdio ju ...
- Blockbuster Out With Movie Mag On Tablet
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The digital magazine, Blockbuster's first foray into digital publishing, is available ...
- Thanks For Not Being A Jerk: Here's A Coupon For Your Common Courtesy
Mobile Insider, Steve Smith - Thursday, November 15, 2012
CineMark is incentivizing good movie theater behavior by rewarding people who lea ...
- Ad:Tech: Best Digital Video Executions Of '12
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2012
Given the evolution of digital, one can say the most recent ye ...
- Up Against The Wall
Marketing: Entertainment, Doug Chavez - Thursday, November 8, 2012
Usually I use the quote from a movie or one of ...
- Netflix, LoveFilm Out In BSkyB, Universal Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 6, 2012
It is the second major agreement BSkyB has made with a "b ...
- Cheerwine Goes Global With 'Giveback' Concert
Marketing Daily, Karlene Lukovitz - Tuesday, November 6, 2012
Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution ...
- Bud, Stoli Seek Product Displacement
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 7, 2012
Product placement -- a.k.a. brand integration -- has grown into a rough ...
- A-B, Stolichnaya Ask Paramount Pictures To Remove Logos
MediaDailyNews, Tanya Gazdik - Tuesday, November 6, 2012
Anheuser-Busch and the distributor of Stolichnaya vodka have asked Paramount Pictures Cor ...
- Rise Of The Super Fan
Marketing: Entertainment, Chris Raih - Thursday, November 1, 2012
"Once Upon a Time." "Homeland." "Boardwalk Empire." Sunday is officially the "Nig ...