- LaLa Shutter Fails To Send Shudders Through Tech World
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 30, 2010
Lala -- the cloud-based music-streaming service that Apple bought late la ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Sony Pushes Its Dash Without A Hint Of Flash
Marketing Daily, Aaron Baar - Thursday, April 29, 2010
"Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chi ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- 'Glee' Proves Bonanza For Songwriters
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
"Glee" looks poised to be pop's new taste maker. Much like "Idol ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Spotify Takes On iTunes From Afar
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 27, 2010
Spotify, the U.S. bound digital music service, is making what The Financi ...
- Festivals Are Increasingly Music To Marketers' Ears
Marketing Daily, Aaron Baar - Monday, April 26, 2010
"They're one-stop shops to reach a lot of consumers," IEG Sponsorship Report ...
- Country Financial Sponsors 'Road Trips'
Marketing Daily, Tanya Gazdik - Monday, April 26, 2010
The program combines elements of entertainment and education to enable consumers ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- McDonald's 2010 Gospel Tour Hits The Road
Marketing Daily, - Friday, April 23, 2010
The 2010 edition of "McDonald's Inspiration Celebration Gospel Tour," headlined by Grammy-winni ...
- Hagar Cabo Wabo Cantina Gig Streamed Live By Best Buy
Marketing Daily, - Friday, April 23, 2010
Rock star Sammy Hagar (aka "The Red Rocker") will celebrate the 20 ...
- VHI Plans To Produce 44 New Shows
Around the Net In Media, Fern Siegel - Wednesday, April 21, 2010
VH1 is producing a record 44 original series in 2010 with ...
- Disney Closes Lyric Street Records
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
The Walt Disney Co. is shuttering Lyric Street Records label on Mus ...
- Monster Energy Partners With Gibson
Marketing Daily, Tanya Gazdik - Thursday, April 15, 2010
The Los Angeles-based drink company is presenting "the ultimate Slash experience" ...
- Music Choice Says Yes To Never.no
Online Media Daily, - Monday, April 12, 2010
Music Choice has tapped Norway's never.no to power its recently launched interacti ...
- Music Site Vevo Luring Viewers
Online Media Daily, Mark Walsh - Monday, April 12, 2010
What's going on with Vevo, the music video site launched by So ...
- T-Mobile's Clapton-Promoted Fender Handset Is A Hit
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
The first batch of T-Mobile's myTouch 3G Fender Limited Edition handset, whi ...
- Bohemian Rhapsody
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 6, 2010
Meet the new Rhapsody: footloose and fancy free. Officially an independent compan ...
- Macy's Seeks Its Ragged Side
Marketing Daily, - Monday, April 5, 2010
The promotion is a partnership between American Rag, Macy's private-label juniors bran ...
- Coke Zero Throws NCAA Rally, Concert
Marketing Daily, - Thursday, April 1, 2010
The "Coke Zero Countdown" event will be held in White River Sta ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...