- Ads Follow Web Users, And Get More Personal
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
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- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- London Fog Puts Gisele Bundchen In New Ads
Marketing Daily, - Wednesday, July 29, 2009
London Fog has tapped supermodel Gisele Bundchen for its fall campaign. T ...
- American Legacy Extends Anti-Tobacco Efforts
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
"Do You Have What It Takes?," which launched in June at ...
- OPA Names Grignon SVP, Marketing
MediaDailyNews, - Wednesday, July 29, 2009
The Online Publishers Association named Perianne Grignon senior vice president of market ...
- Blip.tv Expands Online Programs With NBC, YouTube
MediaDailyNews, - Wednesday, July 29, 2009
Blip.tv signed distribution deals with both new-media and old-media companies, including N ...
- BOA Closing Some Branches, Increasing Digital Operations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
Responding to changes in the way its customers use its services, Ba ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- HP Heralds Creative Expression In New Promo
Marketing Daily, Aaron Baar - Saturday, July 25, 2009
The YouTube contest is the broadest for the site today, and h ...
- Harris: Advertisers Migrate From Print To Net
MediaDailyNews, Erik Sass - Friday, July 24, 2009
A recent poll from LinkedIn's Research Network and Harris Interactive found th ...
- Associated Content Looking For More Content
Online Media Daily, Gavin O'Malley - Monday, July 27, 2009
Rallying existing and potential new troops, online publishing service Associated Content ...
- Disney Eyes Subscription Model for TV Shows, Movies
Around the Net In Media, Joan Voight - Thursday, July 23, 2009
Disney plans to sell online subscriptions to a broad array of i ...
- Rosemount Estate Wines, Gordon Ramsay Team
Marketing Daily, - Thursday, July 23, 2009
Rosemount Estate wines has entered into a one-year exclusive wine partnership wi ...
- Knoll Touts New Office Chair As A 'Movement'
Marketing Daily, Aaron Baar - Thursday, July 23, 2009
The effort, which also includes a print advertisement and trade materials, targe ...
- AmEx Highlights Social Media Site Relaunch
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2009
In conjunction with the unveiling of the new OpenForum, American Express wi ...
- Zappos, Acquired by Amazon, Will Retain Brand Identity
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
Amazon is acquiring Zappos, the 10-year-old online retailer with roots in footwe ...
- Are Display Ads Bouncing Back?
Around the Net In Online Marketing, Ross Fadner - Thursday, July 23, 2009
It's something everyone in this industry wants to know: When will t ...
- How To Grow Your E-Commerce Business
Engage:Hispanics, Joe Kutchera - Thursday, July 23, 2009
By listening and responding to the millions of visitors to U.S. Hispan ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Study: C-Level Execs Readying For Economic Recovery
Online Media Daily, Gavin O'Malley - Wednesday, July 22, 2009
Anticipating a robust economic rebound, C-level executives at large companies have alrea ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- N.Y. Campaign Touts Google's 'Favorite Places'
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
The effort is supported by an out-of-home campaign on New York Ci ...
- Under Armour Effort Highlights UA Fierce Cleats
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
In the Web video, "Fierce Speed," via New York and L.A. producti ...
- Bad Vibes Gathering
Online Media Daily, The Riff - Wednesday, July 22, 2009
Normally, we don't like sharing personal anecdotes to make a business poin ...
- Barnes & Noble Expands Online Offerings To Take On Kindle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 21, 2009
Barnes & Noble is challenging Amazon's Kindle e-book service with an expand ...
- Report: Asia to Widen Gap In Online Population
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
Asia's share of the global online population is growing steadily, while Nor ...
- Honda Sponsors Sundance On YouTube
Marketing Daily, - Monday, July 20, 2009
American Honda is supporting the Sundance Institute with a YouTube program wi ...
- Madison Avenue Will Be Watching FedEx's Web Videos
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
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