- Flash Sale Sites Draw New Customers
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 20, 2011
Sites that offer quick, first-come, first-served deals during a brief period a ...
- Engaging Boomers with OIMC (Online Integrated Marketing Communications)
Engage:Boomers, Nancy Shonka Padberg - Monday, June 20, 2011
We know IMC is based on Public Relations, Promotion, Direct and Advertisi ...
- Cooperation Goes Viral
Marketing: Travel, Harvey Chipkin - Monday, June 20, 2011
Expedia, through its advertising arm Expedia Media Solutions, decided to take t ...
- Adobe Launches Online Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 20, 2011
Adobe will launch a suite of multichannel marketing tools today that s ...
- Woolite: Don't Torture Your Clothes!
Marketing Daily, Aaron Baar - Thursday, June 16, 2011
The effort, which apes the look and feel of a horror movi ...
- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate arr ...
- Can Mobile Wallet Providers Overcome Distrust?
MoBlog, Mark Walsh - Friday, June 17, 2011
The unveiling of
GoogleWallet and a burst of other mobile paymen ...
- Geomentum Strikes 'Local-Versioning' Deal With Patch
Online Media Daily, - Thursday, June 16, 2011
Interpublic's hyper-local media shop Geomentum this morning announced a deal with AOL ...
- Video UX Study Completed, Concludes Multi-Screen Not 'Cannibalistic'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Capping off a week of research findings and discussions focusing on h ...
- Moms Like Ads With Incentive, Earn Best ROI
Online Media Daily, Gavin O'Malley - Wednesday, June 15, 2011
Moms are more likely to search in various lifestyle categories online ...
- Marketers: Tech-Savvy Families Share Purchasing Decisions
Online Media Daily, - Wednesday, June 15, 2011
Members of tech-savvy families are bridging the generation gap, per a rece ...
- Study: Why Marketers Need An IPv6 Education
SearchBlog, Laurie Sullivan - Thursday, June 16, 2011
Feel free to ignore IPv6, but I recently came across a whi ...
- Behavioral Targeting Could Benefit Small News Outfits
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
While the controversy over behavioral tracking and ad targeting has generally se ...
- Should Online Marketers Change Their Campaigns, Simply For the Sake of Change? Absolutely!
MarketingTools: CRM, Neil Rosen - Tuesday, June 14, 2011
Normalization isn't your fault and some great minds are baffled by w ...
- Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2011
Turner Broadcasting's cable TV networks are reaping tens of thousands of increment ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- Microsoft Poised To Unveil Which Ads Work Best On Different Screens
Online Media Daily, Joe Mandese - Tuesday, June 14, 2011
Microsoft next week will reveal the findings of a new industry resear ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...
- Game Time: Bunchball Raises $6.5 Million
Online Media Daily, - Monday, June 13, 2011
Custom online game developer Bunchball has secured $6.5 million in new fundi ...
- Diet Coke Launches Fashion Content Site
Marketing Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- What Facebook Ads Reveal About 2012 GOP Presidential Candidates
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
While President Barack Obama's re-election hopes may hinge on the fate ...
- Break Media, Levi Target Nerd Brigade
Online Media Daily, Gavin O'Malley - Friday, June 10, 2011
Branching further into original content creation, Break Media just signed a developme ...
- Oh There You Are, Rising Stars
Online Spin, Kendall Allen - Monday, June 13, 2011
Last week at the Interactive Advertising Bureau's Innovation Days and "The Futu ...
- Orbitz Agrees To Review Ad Policies Following LGBT Protests
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Orbitz had been a big advertiser on Fox News, but after ...
- Newegg.com Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
Online consumer electronics and IT e-tailer has a new national campaign aim ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Webroot Ads Use Humor In Online Security Effort
Marketing Daily, Aaron Baar - Thursday, June 9, 2011
In one spot, "Babatunde Kolawole," Nigeria's "manager of digital affairs," speaks direct ...
- PR Departments Need To Step Into Security Breaches
Marketing Daily - Top of the News, Thom Forbes - Friday, June 10, 2011
Back in the early days of the Internet, I wrote a sto ...
- Attribution Isn't One-Size-Fits All
Online Media Daily, John Kelly - Friday, June 10, 2011
When a sale comes in, almost every marketing channel raises its ha ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...