- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Southwest Launches Vacation Destination Giveaway
Marketing Daily, Tanya Gazdik - Monday, June 21, 2010
Loyalty club members will have a daily opportunity to answer Rapid Rewar ...
- CNN Ditches AP
MediaDailyNews, Erik Sass - Monday, June 21, 2010
This week brought more trouble for the Associated Press, with an announceme ...
- Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing
Online Media Daily, Joe Mandese - Tuesday, June 22, 2010
Interpublic and Microsoft today will announce a move that is expected ...
- AT&T Taps Ogilvy's Mandel To Head Advanced Ad Solutions
Online Media Daily, - Tuesday, June 22, 2010
AT&T has tapped former Ogilvy digital guru Maria Mandel brings as vi ...
- Study: What Women Want (In Online Ads)
Online Media Daily, Gavin O'Malley - Monday, June 21, 2010
What are women planning to do this summer? A full 95% pl ...
- Kia Turning Attention To Digital, Mobile
Marketing Daily, Karl Greenberg - Friday, June 18, 2010
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobi ...
- Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G& ...
- Interpublic, AOL Think They Cannes Improve Retail Marketing, Unveil Plan During Opening Day Of Festival
Online Media Daily, Joe Mandese - Monday, June 21, 2010
Madison Avenue officially kicks off one of its annual summer rites tod ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- 'World's Best' Cat Litter Expands Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2010
"We aim to reach cat owners using a combination of media includi ...
- Sony's Ad Strategy Moves To Connect Online With Moms, Families
Online Media Daily, Laurie Sullivan - Thursday, June 17, 2010
Sony spokesperson Kevin Butler, a fictional character created as part of t ...
- Microsoft Lets Users Tout Office '10 Suite
Marketing Daily, Aaron Baar - Wednesday, June 16, 2010
The Web videos are similar to the company's ads for Windows ...
- Latisse Enlists Celebs To Support Make-A-Wish
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2010
Inspired by the tradition of blowing on a fallen eyelash to ma ...
- Scion Enlists Troops for Customizing Campaign
Marketing Daily, - Wednesday, June 16, 2010
Scion will announce three finalists who will get the cars and mon ...
- Paid Search Leads Global Online Advertising
Research Brief, Jack Loechner - Thursday, June 17, 2010
According to MAGNAGLOBAL, a division of IPG's Mediabrands, global online advertising wi ...
- Office Depot Asks Shoppers To Bare Chair Shame
Marketing Daily, Sarah Mahoney - Tuesday, June 15, 2010
"Throughout the recession, replacing home office furniture wasn't a priority for peop ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- Cernium: "Eye Think," Therefore I'm Better
Marketing Daily, - Tuesday, June 15, 2010
The company's new "Eye Think" campaign asserts that the product senses wh ...
- For Coolatta, Dunkin' Urges Fans To 'Play DJ'
Marketing Daily, - Tuesday, June 15, 2010
The "Keep It Coolatta 2: Flavor Boogaloo" promotion asks fans to sugge ...
- Survey: High Percentage Of Women Follow Brands Online
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- Red Robin Expands 'Yummm' Campaign
Marketing Daily, Karlene Lukovitz - Monday, June 14, 2010
The new ads, which include TV and online versions, continue to bui ...
- One-Third of Internet Users Watching Web TV
Online Media Daily, Mark Walsh - Monday, June 14, 2010
Web video isn't just for snacking anymore. A third of adult U. ...
- Is Chatroulette Short On Spins?
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 14, 2010
Could the end be near for Chatroulette -- the video chat for ...
- Newspapers Unveil Auction Site, Boocoo.com
MediaDailyNews, Erik Sass - Friday, June 11, 2010
A number of newspaper and broadcast TV news Web sites have co ...
- Online Marketing Budgets: Invest For Success
Marketing Daily, Thad Kahlow - Friday, June 11, 2010
Focus on the low-hanging fruit -- the four pillars of online market ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Team One Names Online 'Junkie' Green Digital Creative Chief
Online Media Daily, - Thursday, June 10, 2010
Team One, a division of Publicis' Saatchi & Saatchi unit, has nam ...
- Zappos' 'People First' Tenets Not Entirely Embraced By Its Board
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Merc News columnist Chris O'Brien takes a look at a column th ...