- Publicis Groupe and TikTok Forge 'Community Commerce' Partnership
MAD, Steve McClellan - Tuesday, August 3, 2021
As TikTok's founding commerce agency partner, the two companies will join forc ...
- Hearst's iCrossing Acquires Mediablaze
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Servic ...
- Airstream, Pottery Barn Partner For Special Edition Trailer
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
"It will be the product that pushes people over the edge a ...
- Land Rover Supports Virgin Galactic's Space Flight
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
Partners since 2014, Land Rovers tow Virgin Galactic space vehicles, transport astronau ...
- Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The network will pair brands with in-house products to give advertisers o ...
- BMW Partners With Marvel Studios For First Time
Marketing Daily, Tanya Gazdik - Saturday, July 10, 2021
Having the BNWs play key roles in the movie adds "strong emotion ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the bra ...
- General Motors, Shell Partner On Renewable Energy Solutions
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Both GM and Shell have recently announced ambitious goals to address emissi ...
- Dodge, Lego Extend Partnership
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
Dodge and The Lego Group are pairing up for a second Le ...
- American Honda, AT&T Extend Partnership With WarnerMedia Ride
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
Passengers can now access 1,000+ hours of live and on-demand entertainment includi ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two doz ...
- Kimpton Partners With Literary Hub
Marketing Daily, Tanya Gazdik - Thursday, March 25, 2021
Kimpton and Lit Hub hosted a virtual discussion with two authors th ...
- Lexus Reveals Vehicle Created By Twitch Gamers
Marketing Daily, Tanya Gazdik - Saturday, February 20, 2021
Lexus is targeting its youngest, most diverse customer yet for the I ...
- Jeep, Lego Partner For New Model
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2020
Jeep Wrangler owners will feel like the model is just a small ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part ...
- Hyundai Partners With Spotify For Elantra Activation
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
Hyundai has run ads on the platform previously, but this is ...
- Porsche Partners With Puma For Youth-Targeted Initiative
Marketing Daily, Tanya Gazdik - Monday, November 9, 2020
Porsche and Puma are giving consumers 2.7 seconds to buy sneakers ...
- Comcast, Walmart Exploring Smart-TV Deal: Report
Digital News Daily, Karlene Lukovitz - Thursday, November 5, 2020
CEO Brian Roberts recently said Comcast wants to integrate its X1 vid ...
- Microsoft Renews Partnership With Perion Network
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2020
Israeli digital advertising company Perion Network announced it renewed a multiyear partnership betwe ...
- Volkswagen Intros Taos SUV, Partners With Taos Ski Valley Resort
Marketing Daily, Tanya Gazdik - Saturday, October 31, 2020
"We wanted a name they could actually pronounce and one that real ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
- BMW, GM Extend SiriusXM Partnerships
Marketing Daily, Tanya Gazdik - Sunday, October 18, 2020
The BMW agreement runs through 2026. The automaker was one of t ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazo ...
- Audi Partners With IHeartRadio
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
The automaker is introducing Hybrid Radio on select 2021 vehicles, which beg ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during the ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sac ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider Podcast, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, passwo ...
- Buick Challenges 'False Familiarity' With Amazon Partnership
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
Buick is the first automotive brand to develop a "custom shopping utterance ...
- LA Lakers, First Entertainment Offer Branded Debit Card
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
First Entertainment is promoting the card via a video featuring Lakers playe ...