- What Does Wasted Political Ad Spending Mean For 2016?
TV Watch, Wayne Friedman - Tuesday, November 13, 2012
Some $400 million in Republican fundraising to buy ads for the Presidenti ...
- Advertising Lessons From The Political Campaigns
Around the Net In Media, Phyllis Fine - Monday, November 12, 2012
Among the many lessons to be learned from the just-concluded presidential campaig ...
- Advertising Loses In A Mudslide
Garfield at Large, Bob Garfield - Monday, November 12, 2012
The presidential election was an electoral drubbing for the Romney campaign, ...
- Political Ad Tracker: How Election 2012 Spent $10 Billion In Six Months
MediaDailyNews, Marge Pistulka - Friday, November 9, 2012
Brands and consumers alike are sighing relief in the aftermath of t ...
- The M-Election: Mobility Enhances Donations And Citizen Scrutiny
MoBlog, Steve Smith - Monday, November 12, 2012
With 10% of contributors using mobile donations in this cycle, mobile prov ...
- The Geek Shall Inherit The Earth
Online Spin, Matt Straz - Monday, November 12, 2012
Last week, New York Times columnist Nate Silver correctly predicted the outco ...
- Cameron Takes Government App For Spin
Around the Net In OMD Europe, Nina Lentini - Thursday, November 8, 2012
A mobile app to aid in decision-making and day-to-day government affairs ...
- VP Biden Makes 'Parks And Recreation' Cameo
MediaDailyNews, Fern Siegel - Thursday, November 8, 2012
VP Joe Biden will make his TV acting debut Nov. 15 wi ...
- Just Ask Nate
Online Media Daily, George Simpson - Friday, November 9, 2012
Nate Silver, the nerdy economist and 'New York Times' blogger, apparently us ...
- When TV News Turns 'Awkward' -- Can We Please Get Some More?
TV Watch, Wayne Friedman - Friday, November 9, 2012
Awkward TV burst out on election night -- and we need mo ...
- Restaurant Biz Opines On Obama
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 8, 2012
Restaurant and association executives said Republicans and Democrats need to find wa ...
- Battery Car Makers See Hope With Obama II
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 8, 2012
The day after the votes were counted, the Washington, D.C.-based Electric Dri ...
- Oh, No, Not More Political Ads: Forecast for 2016
Around the Net In Media, Phyllis Fine - Thursday, November 8, 2012
Think this year's political campaigns hit the ceiling on ad inventory a ...
- Proponents Vow To Continue GMO Labeling Fight
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 8, 2012
A California proposal to label food containing genetically modified organisms was defeat ...
- NBC News Wins On Election Night, CNN Tops In Cable
MediaDailyNews, Wayne Friedman - Wednesday, November 7, 2012
NBC scored the best viewing results on the big presidential election nigh ...
- Hey, Mr. President! Does This Mean You Can Stop Assaulting Me With Messages Now?
Mobile Insider, Steve Smith - Thursday, November 8, 2012
This campaign leveraged some of the most sophisticated tools target marketing a ...
- Marketing Lessons From Elections
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 7, 2012
Here's the perspective on the campaigns, now over, from across the pon ...
- Kantar: At Least $1 Billion Spend On Presidential Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 7, 2012
One billion dollars is the least amount that will be spent nationwi ...
- NBC, CNN Lead Nets In Election Night Ratings
Around the Net In Media, Phyllis Fine - Wednesday, November 7, 2012
NBC
won the ratings race for last night's prime-time broadcast ...
- Not Everyone Hails The End Of Political Ad Season
Around the Net In Media, Phyllis Fine - Wednesday, November 7, 2012
Some folks actually make a good living from political ads -- notab ...
- Political Schisms Of The Partisan Kind
Mad Blog, - Tuesday, November 6, 2012
It's all over except for the shouting, which, given the whole polariz ...
- 'WSJ,' 'NYT' Offer Free Access For Election Coverage
MediaDailyNews, Erik Sass - Tuesday, November 6, 2012
Continuing their policy of offering free online access during important events, "T ...
- The Electoral Hangover
MediaDailyNews, Mike Bloxham - Wednesday, November 7, 2012
That polarity of sentiment has colored much of the last four yea ...
- Rapp Named Editor, 'Roll Call'
MediaDailyNews, Fern Siegel - Tuesday, November 6, 2012
David Rapp was named editor of Roll Call, the news source ...
- Social Networks, Search Update Americans On Election
Online Media Daily, Laurie Sullivan - Tuesday, November 6, 2012
The Web lit up Tuesday with searches at news and social sit ...
- 'Four More Years'
Red, White & Blog, Joe Mandese - Wednesday, November 7, 2012
No, that's not what some Red, White & Blog readers are chanti ...
- Election Was Most Tweeted Political Event Ever
The Social Graf, Erik Sass - Wednesday, November 7, 2012
Presidential elections are pretty much made for Twitter, as news media, analyst ...
- Political Ad Tracker: Hours From The End, What Are Marketer Takeaways?
MediaDailyNews, Sue Inkrot - Monday, November 5, 2012
From a friend suggesting that "swing" states should be called "stalking" stat ...
- Havas Research: Brand Obama Scores With Voters
MediaDailyNews, Steve McClellan - Monday, November 5, 2012
After four weeks of post-debate focus groups with voters, Havas Media's "Meaningf ...
- Obama Beats Romney In Online Political Ad Spend
Online Media Daily, Laurie Sullivan - Monday, November 5, 2012
Barack Obama consistently spent more money for online advertising, compared with Mi ...