- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyk ...
- General Mills' Wheaties Fuels Ironman Triathlon
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
General Mills said it has signed a deal making its Wheaties Fu ...
- Nissan, Lance Armstrong Ride Hand-In-Hand
Marketing Daily, Karl Greenberg - Thursday, June 24, 2010
The effort for the car, which goes on sale in late fal ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- Toshiba Eyes Youth Demo In Comics Pact
Marketing Daily, Aaron Baar - Thursday, June 17, 2010
"We've always skewed a little but more toward an older audience. O ...
- 'World's Best' Cat Litter Expands Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2010
"We aim to reach cat owners using a combination of media includi ...
- Microsoft Lets Users Tout Office '10 Suite
Marketing Daily, Aaron Baar - Wednesday, June 16, 2010
The Web videos are similar to the company's ads for Windows ...
- Denny's AARP Pact Is Generating Results
Marketing Daily, Karlene Lukovitz - Wednesday, June 16, 2010
Denny's promoted the deal offers with a full-page, four-color ad in t ...
- Cernium: "Eye Think," Therefore I'm Better
Marketing Daily, - Tuesday, June 15, 2010
The company's new "Eye Think" campaign asserts that the product senses wh ...
- Can Infiniti Become A Tier I Luxury Brand?
Marketing Daily, Cameron McNaughton - Tuesday, June 15, 2010
"Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy f ...
- Arnold To Reposition 'National Journal'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
With Politico.com apparently leading the pack among publications targeting the inside-the-Beltway crow ...
- Lauren Unveils New Scent For Young Men
Marketing Daily, - Friday, June 11, 2010
"This is one of our biggest investments ever for a men's brand ...
- KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have establish ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- DirecTV Promotes Whole-Home DVR
Marketing Daily, - Monday, June 7, 2010
DirecTV will promote its new Whole-Home DVR service, which will allow custome ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- Shangri-La Launches Global Ad Campaign
Marketing Daily, - Thursday, June 3, 2010
Created by Ogilvy & Mather, Hong Kong, the campaign is meant ...
- Ford Goes Urban With Fiesta Campaign
Marketing Daily, - Thursday, June 3, 2010
The effort, via UniWorld Group, Ford's African-American agency, includes a TV sp ...
- Sprint's Evo First 4G Smartphone On The Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- B2B Ad Revenues Drop Again in 1Q
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
According to the latest figures from American Business Media, B2B print ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- HSBC Launches New York Effort
Marketing Daily, - Tuesday, June 1, 2010
The spots, created by J. Walter Thompson, leverage the company's global campai ...