- Google Express Ads Gaining Impression Share On Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google Express, a delivery service for consumer goods sold through Walmart, Targe ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in t ...
- Judge Sends Edible Arrangements' Suit Against Google To Arbitration
Digital News Daily, Wendy Davis - Monday, July 16, 2018
Edible Arrangements alleged that Google dupes customers who search for the phra ...
- Grocer Carrefour Partners With Google To Sell Food Online In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 11, 2018
Carrefour in France has entered into a partnership with Google to se ...
- NetElixir Ties Search Platform To Bing Ads
Inside Performance, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimi ...
- Paid Search: Meghan Markle And The Royal Wedding
Inside Performance, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Google Presses Judge To Send Edible Arrangements' Suit To Arbitration
Digital News Daily, Wendy Davis - Thursday, May 10, 2018
Google says in papers filed this week that its terms of servi ...
- Amazon Shutters Google Shopping Campaigns
Inside Performance, Laurie Sullivan - Monday, May 7, 2018
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the aucti ...
- Mobile Pushes Social, Search Spend Higher
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 1, 2018
Mobile accounted for 78% of social spend and 44% of paid-search spe ...
- Edible Arrangements Fights To Keep Battle With Google In Court
Digital News Daily, Wendy Davis - Friday, April 27, 2018
Edible Arrangements, which is suing Google over the way it displays a ...
- Marketers Spend 11% More On Search, Fueled By Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Click-through rates for search rose 25% year-over-year, showing how improved ad targeti ...
- Marketers Spending 20% More On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 20, 2018
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertisi ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...
- Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Under siege from Amazon's push into search and advertising, Google Monday beg ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Inside Performance, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- Advertisers See Cost For Mobile Clicks Rise Steadily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
The cost per click for mobile campaigns rose 25%, compared with t ...
- All Aboard, Google Express Predictions
Inside Performance, Laurie Sullivan - Friday, January 19, 2018
The Google Express marketplace will become a major push for Google ...
- Toy Retailers, Except Amazon, Find A Niche With Google Product Listing Ads
Inside Performance, Laurie Sullivan - Wednesday, December 6, 2017
Toy advertisers digging deep into paid search didn't hold back when ...
- Google PLA Impressions Rise 42% YoY
Inside Performance, Laurie Sullivan - Monday, December 4, 2017
Overall PLA growth during the Thanksgiving weekend must have lit a fi ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- AdGooroo: Halloween Campaigns Show Strength In Either Search Ads, PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 23, 2017
HalloweenCostumes.com and Amazon ranked first and second among text ad advertisers wi ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Pitney Bowes Warns Retailers To Rethink Holiday Service
Inside Performance, Laurie Sullivan - Friday, October 20, 2017
The findings suggest that 67% of online shoppers turn to marketplaces li ...
- Google Shopping Automates Pricing, Availability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Google has created technology that automatically updates price and availability in Goog ...
- Google Reportedly To Create Shopping Unit Adhering To EU Antitrust Fine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 26, 2017
The new Google business unit will be required to bid against riva ...
- Google Offers To Serve Up Rival Ads In Response To EU Shopping Search Violation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 18, 2017
Competitors can now bid for spots in Google's Product Listing Ads. Goog ...
- Google Introduces Absolute Top Impression Share Metric
Inside Performance, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Inside Performance, Laurie Sullivan - Wednesday, August 16, 2017
Consumers can now buy auto parts online and take them to ...
- Alphabet Reports Sagging Profits, Dampened By EU Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2017
Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-a ...