- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Buick's Bierley On Surrounding The Consumer
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
"That idea of surrounding the consumer, from digital, events, to me, a ...
- Hyundai's Perry: We Need To Work On Familiarity
Marketing Daily, Karl Greenberg - Friday, May 14, 2010
"Unfamiliarity with our brand is something we have to overcome," the n ...
- Q&A: Redefining Teens, $216 Billion Buyer Power
Marketing Daily, Sarah Mahoney - Tuesday, May 11, 2010
Yes, marketers have long acknowledged that teens wield plenty of buying powe ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...