- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- Kraft Seeks Arbitration In Fight With Starbucks
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
The QSR is trying to end a deal by which the fo ...
- Little Caesars Pizza Sells Kid Rock Album
Marketing Daily, - Sunday, November 28, 2010
"Pizza is a fun food and giving our diverse customers an opportuni ...
- Jared Loses Ground In 6 Of 8 Categories, But That's Okay
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Jared Fogle's brand showed an uptick in awareness after he committed ...
- Wendy's To Launch $25 Million Effort Touting Its Fries
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
On Monday, Wendy's will launch a $25 million campaign touting its n ...
- Going Undercover: Subway Executive Discusses His TV Gig
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Subway chief development officer Don Fertman discusses his appearance on "Undercover Bos ...
- Olga's Kitchen Expanding Menu, Moving Away From Big Malls
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
...
- Jack In The Box Plans Taco Giveaway
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
...
- McDonald's Skinner: We Are Part Of The Obesity Solution
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
Obesity, rising prices, healthcare reform and increasing governmental regulations can't stop McDonald ...
- Jack in the Box Throws Tacos Giveaway
Marketing Daily, - Wednesday, November 10, 2010
The freebie is designed to increase awareness that the chain's tacos ha ...
- Wendy's Hopes Sea Salt Will Spice Up Its French Fries Rep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
Wendy's will introduce Fast Food Nation tomorrow to a better French fr ...
- Grown-Up Wendy Stars In Wendy's TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, November 9, 2010
The commercials feature Thomas reminiscing about her father, his philosophy and h ...
- Fast-Food Industry Serves Up Warmed-Over Responses
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Maureen Morrison reports that fast food companies are offering "canned responses" ...
- Say Cheese! Domino's Front Page Exposure May Prove Ephemeral
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Perhaps what's most fascinating about Todd Wasserman's story about Domino's being "collater ...
- Dunkin', Detroit Auto Dealers Help Exceptional Families
Marketing Daily, - Friday, November 5, 2010
Starting this week, metro Detroit area residents 18 and older can pi ...
- Starbucks Baristas Say The Culture Is Changing
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
Treat yourself to a Caramel Macchiato or a Chai Latte with S ...
- Starbucks Tells Kraft: 'Thanks, Pal, We'll Take It From Here'
Around the Net In Brand Marketing, Thom Forbes - Friday, November 5, 2010
After a 12-year partnership in the grocery aisles, Starbucks is telling Kra ...
- Starbucks Leaves Many Stores Untouched As McDonald's Perks Up
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
...
- San Francisco Bans Happy Meals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 3, 2010
...
- Wendy's Launches Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 1, 2010
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Me ...
- McDonald's Invites Fans To Create McRib Legends
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
As McDonald's "The Legends of McRib" national campaign rolls out tomorrow, McDonald ...