- Deconstruction: Robbie Meets Tiffany
Media Magazine, Kelly Andrews - Monday, November 3, 2008
I came across this quote the other day: "The trick is ...
- Productivity: Enough of Too Much
Media Magazine, - Monday, November 3, 2008
Ted Levitt, the late Harvard B-School marketing guru, famously wrote, "People don ...
- Targeting: Lost in the Supermarket
Media Magazine, Bruce Goerlich - Monday, November 3, 2008
It may be not the first thought that pops to mind, b ...
- Go Ahead and Stare
Media Magazine, Courtney Humiston - Monday, November 3, 2008
Do you feel weak? Maybe that's because you had a Rice Krisp ...
- On the Record: Can Less Time Mean More?
Media Magazine, Mike Bloxham - Monday, November 3, 2008
Pretty much however you choose to measure the time we spend wi ...
- Brand Search Doesn't Always Hit the Mark
Research Brief, Jack Loechner - Friday, November 28, 2008
A new analysis by Hitwise, reviewing the 30 leading e-commerce brands ...
- Media and Entertainment Going Digitally Mobile
Research Brief, Jack Loechner - Thursday, November 27, 2008
IBM's second global online survey of consumer digital media and entertainment habit ...
- Facebook, MySpace Aren't Making the Marketing Cut
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2008
"Marketers don't care about teenagers sharing photographs with one another," says Epsil ...
- SEMPO Opens 2008 Survey
Online Media Daily, - Wednesday, November 26, 2008
The Search Engine Marketing Professional Organization (SEMPO) has launched its fifth annu ...
- Blogs And Mainstream Media Intersect
Research Brief, Jack Loechner - Wednesday, November 26, 2008
According to Technorati's State of the Blogosphere 2008 report, the majority ...
- Social Networking Services Growing, Advertising Not So Much
Online Media Daily, Mark Walsh - Tuesday, November 25, 2008
The use of social networking sites will continue to grow, but advertisi ...
- U.S. Retail Search Campaigns Spending Surges
Online Media Daily, Laurie Sullivan - Tuesday, November 25, 2008
Despite the economy's troubles, U.S. retailers are continuing to direct marketing dolla ...
- Click-Through Plus View-Through Completes ROI Measurement
Research Brief, Jack Loechner - Tuesday, November 25, 2008
Evan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- American Youth Trail In Worldwide Internet Use
Around the Net In Online Marketing, Ross Fadner - Monday, November 24, 2008
...
- Millennial Journalists Leading New Media Usage
Research Brief, Jack Loechner - Monday, November 24, 2008
While journalists across all age groups and beat assignments are rapidly adopti ...
- Incentive Travel Hurting But Merchandise Programs Filling In
Research Brief, Jack Loechner - Friday, November 21, 2008
The findings of the 2008 Incentive Travel IQ Report indicate that t ...
- Survey: Just One Product Was Memorable--Wii Fit
Marketing Daily, Karl Greenberg - Thursday, November 20, 2008
The lesson for this economy is that marketers should not sacrifice bra ...
- Media Metrics: Reloading the Magazine
Media Magazine, - Monday, November 3, 2008
When you read this article in Media, what exactly are your ey ...
- Nielsen Cancels National Client Meeting, Cites Economy
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
Nielsen's TV ratings frequently play a role in canceling shows. Now Nielsen ...
- Financial Security An Elusive Concept
Research Brief, Jack Loechner - Thursday, November 20, 2008
A study from the American Savings Education Council (ASEC) and AARP sho ...
- Kraft, Folgers, Olay Top Baby Boomer Gals' WOM
Marketing Daily, - Tuesday, November 18, 2008
Prevention's tracking of a year's worth of online and offline conversations al ...
- Analysts Mixed Over '09 Online Ad Spend Predictions
Online Media Daily, Gavin O'Malley - Wednesday, November 19, 2008
Borrell Associates raised eyebrows recently with its
bleak prediction that onli ...
- Retailers Make Online Shopping More Attractive For Christmas
Research Brief, Jack Loechner - Wednesday, November 19, 2008
According to results of the 2008 eHoliday Study from Shop.org, 56.1% ...
- CMOs See Black Friday, Cyber Monday Falling Flat
Marketing Daily, Karl Greenberg - Monday, November 17, 2008
Ted Vaughan, a partner in the Retail and Consumer Product Practice ...
- The Consumer: Land of Too Plenty
Media Magazine, - Monday, November 3, 2008
We're working too hard. And by "we" I don't mean my colleagu ...
- Nielsen To Follow The Audio: Jumps Back Into Radio Ratings, Competes With Arbitron
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2008
For the past couple of years, the mantra at Nielsen Co. h ...
- TNS Compete Unveils Smartphone Intelligence
Online Media Daily, - Tuesday, November 18, 2008
TNS Compete is expected to unveil today a new service, Smartphone Intelligenc ...
- You Can Lead a Shopper To The Mall, But...
Research Brief, Jack Loechner - Tuesday, November 18, 2008
According to Shoppertrak's Mall National Retail Traffic Index (NRTI) measure, enclosed ma ...
- Survey: Performance Measurability Most Important
Online Media Daily, - Monday, November 17, 2008
More than two-thirds of respondents surveyed at ad:tech New York said th ...
- Green Piece
Research Brief, Jack Loechner - Monday, November 17, 2008
According to a recent Yahoo! Green study, 77% of consumers describe themselv ...