- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- Consumers Cut Back On Health, Food--But Not TVs
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2008
"The overwhelming reaction is to pare down, to simplify"--an intensification of BrainReserve ...
- Marketers Approach New Media With Caution
Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2008
An understanding of the target market, and not arbitrarily choosing an emergi ...
- Andal Steps Down at TNS Media Intelligence
MediaDailyNews, - Tuesday, September 9, 2008
TNS Media Monday said Bev Andal has stepped down as president ...
- University of Phoenix Catches 4.7 Billion Web Looks in June
Research Brief, Jack Loechner - Tuesday, September 9, 2008
According to the most recent comScore, Inc. ranking of the top onli ...
- The Rich Are Different: They Buy More And Better Stuff
Marketing Daily, Karl Greenberg - Monday, September 8, 2008
According to the Mendelsohn survey, this is what, in descending order, t ...
- Radio's Off-Air Revenue Surpasses Forecast
Research Brief, Jack Loechner - Monday, September 8, 2008
Off-Air revenue (previously referred to as Non-Spot) has surpassed last year's mid-ye ...
- Study: 58% Aren't Familiar With Social Networking
Online Media Daily, Tanya Gazdik - Friday, September 5, 2008
Apparently tweeting, friending and linking have not infiltrated popular culture as mu ...
- Media Metrics: The Reader Is the Message
Media Magazine, - Tuesday, July 22, 2008
Back when TV was young, the visionary communications theorist Marshall McLuhan note ...
- Study: More Money Means More Mobile Web Use
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 3, 2008
A new study from Ipsos Mendelsohn finds that as the rich g ...
- [In]Sight: The Great Divide
Media Magazine, Graeme Hutton - Tuesday, July 22, 2008
"It's a country whose average broadband speed is 30 times slower th ...
- Coke, Adidas Got Top Of Mind At Games
Marketing Daily, Karl Greenberg - Friday, August 29, 2008
"If brands want to maximize the return of their sponsorship, they ne ...
- Programming Power to the People
Media Magazine, Brandon Miller - Tuesday, July 22, 2008
Sure, you bitch and moan from the comfy confines of your cou ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Reduced Travel Bumps Online Shopping And Advance Movie Tickets
Research Brief, Jack Loechner - Thursday, August 28, 2008
According to a recent comScore monthly analysis of U.S. consumer activity ...
- Ad Advantage to Local Online Media
Research Brief, Jack Loechner - Wednesday, August 27, 2008
According to a new report by the Online Publishers Association, local med ...
- Texting Gets Best Response On Mobile Offers
Research Brief, Jack Loechner - Tuesday, August 26, 2008
According to the Direct Marketing Association, 24 percent of mobile phone use ...
- Banks Lagging On Customer Service, Says Study
Marketing Daily, Aaron Baar - Monday, August 25, 2008
After spending significant resources building and renovating their retail operations to lo ...
- Correction: Nielsen Endows $7.5 Million To Research Council
MediaDailyNews, - Monday, August 25, 2008
A story ("Nielsen-Backed Group Bids For Set-Top Based TV Ratings") in t ...
- MPG, OTX Find Digital Media Differences Between Consumers, Industry Execs
MediaDailyNews, Joe Mandese - Monday, August 25, 2008
Madison Avenue's media elite are responsible for billions of dollars in advertisi ...
- Cable Outdoes Phone For New Broadband Connections
Research Brief, Jack Loechner - Monday, August 25, 2008
According to the Leichtman Research Group, the twenty largest cable and telepho ...
- Study: Marketers' Budgets Likely To Plunge Further
Marketing Daily, Sarah Mahoney - Friday, August 22, 2008
A new survey finds that 53% of major marketers expect their ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- Economic Concerns Curtail Back-To-School Shopping
Research Brief, Jack Loechner - Thursday, August 21, 2008
Because of higher gas and food price concerns, 71 percent of responden ...
- Consumers Moved To Action By Local Online Ads
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
Local media may be suffering a bit in this weak advertising market--ev ...
- Search Marketers Fail To Integrate With Offline Channels
Research Brief, Jack Loechner - Wednesday, August 20, 2008
A new report from iProspect, conducted by JupiterResearch, says that 45% ...
- Maintaining Pet Health Still Big Priority
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2008
Even as the financial squeeze is making it increasingly tough to cov ...
- Data Offers Clear Picture Of Game-Changing Media Technology: It's HDTV
MediaDailyNews, Joe Mandese - Tuesday, August 19, 2008
Knowledge Networks, the media research firm known for tracking consumer adoption ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...