- Social Networking Generates Leads, Closes Sales for Marketers
Research Brief, Jack Loechner - Wednesday, April 22, 2009
According to a social media study by Michael Stelzner for the Soci ...
- Brand Keys: Mom Won't Get Fewer Flowers
Marketing Daily, - Monday, April 20, 2009
Market research firm Brand Keys says Mother's Day will remain strong despi ...
- IPG Emerging Media Lab Inks OTX Deal
MediaDailyNews, Wayne Friedman - Monday, April 20, 2009
In move to boost its consumer research efforts, IPG's Emerging Media L ...
- Study: More TV Viewers Also Online Later In Week
Online Media Daily, - Tuesday, April 21, 2009
A study on multitasking during prime-time TV showed that during weeknight televisi ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- Pessimism Sets In Among 'Luxury Consumers'
Marketing Daily, - Friday, April 17, 2009
The research found that luxury consumers see no expectation of a significa ...
- Media Usage in Student Government Campaigns
Notes from the Digital Frontier, frank - Wednesday, April 15, 2009
Every February, for two weeks, a flurry of activity grips Ball Sta ...
- Internet Ad Spending Increase Stands Alone in 2009 Forecast
Research Brief, Jack Loechner - Monday, April 20, 2009
According to a new release and ad spending forecast by ZenithOptimedia, curre ...
- NPD Forecasts Hike In Entertainment Spend
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Nearly three-quarters of those surveyed expect to spend the same amount ...
- Facebook Closing In On MySpace In U.S
Online Media Daily, Mark Walsh - Thursday, April 16, 2009
Facebook is catching up with MySpace in the U.S., according to comScor ...
- TV Still Occupies Two Thirds of Adult Screen Time
Research Brief, Jack Loechner - Friday, April 17, 2009
The new Video Consumer Mapping (VCM) study for the Council for Resear ...
- Pew: 2008 Election A Breakthrough For Internet
Online Media Daily, Mark Walsh - Wednesday, April 15, 2009
Dubbed the YouTube election, the 2008 campaign proved to be a watersh ...
- Custom Media Information More Appealing Than Ads
Research Brief, Jack Loechner - Thursday, April 16, 2009
A new study by Roper Public Affairs for the Custom Publishing Counc ...
- Reliable Tradeshow Audit Info Important to Exhibitors
Research Brief, Jack Loechner - Wednesday, April 15, 2009
According to Forrester Consulting Services for American Business Media, of marketers' budge ...
- AdGooroo Search Report Reveals Major Shifts
Online Media Daily, - Tuesday, April 14, 2009
Major shifts in search advertising took place throughout the first quarter ...
- Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Research Brief, Jack Loechner - Tuesday, April 14, 2009
Alloy Access, in partnership with Excend Consulting Services, in a recent Hispan ...
- What iPhone Apps Are Used Most? Hint: Not Games
Online Media Daily, Mark Walsh - Monday, April 13, 2009
When it comes to the type of applications iPhone owners use mos ...
- So Much To Do, So Little Time
Research Brief, Jack Loechner - Monday, April 13, 2009
According to the latest data from Mediamark Research & Intelligence, despite t ...
- Prime Timeshift: TiVo Finds It's Concentrating Around The 'Family Hour'
MediaDailyNews, Joe Mandese - Friday, April 10, 2009
It's long been known that peak usage of time-shifting TV viewing technologi ...
- Screen Digest: Online Ads Will Fall 5% In '09
Online Media Daily, - Thursday, April 9, 2009
While U.S. online advertising grew by 10% overall last year, fourth quart ...
- Young Coupon Clippers Looking Online
Research Brief, Jack Loechner - Friday, April 10, 2009
More than 90 million consumers (78% of retail shoppers) currently use newspap ...
- Consumers Want Proof It's Green
Research Brief, Jack Loechner - Thursday, April 9, 2009
According to the new BBMG Conscious Consumer Report: Redefining Value in ...
- Health Concern Is Opportunity Knocking
Marketing Daily, - Tuesday, April 7, 2009
Overall, the study concludes: "We need to ensure that our brands a ...
- Forrester: Social Media Reaches 'Empowered Women'
Online Media Daily, Gavin O'Malley - Tuesday, April 7, 2009
In order to effectively engage "empowered women" online, consumer packaged goods bran ...
- Mobile Internet Alluring to About 1/3 of the Adult Population, Almost 2/3 Are Ambivalent or Less
Research Brief, Jack Loechner - Wednesday, April 8, 2009
The telephone answering machine meant once-missed calls were returned and completed, whi ...
- Most Get Professional Help With Taxes
Marketing Daily, - Monday, April 6, 2009
Despite the widespread availability of software and Internet services that assist ...
- For Better or For Worse; Magazines vs. TV vs. The Web
Research Brief, Jack Loechner - Tuesday, April 7, 2009
To find the relative effectiveness of ads on television, in magazines, a ...
- Leveraging The Momentum In Snacks
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2009
While the snacking industry is clearly being impacted by the economy, so ...
- Omnicom Partners With Wharton To Launch Interactive Media Initiative
Online Media Daily, Mark Walsh - Monday, April 6, 2009
Omnicom Group has teamed up with Wharton School of the University ...
- Internet Ad Revenues Cheat Sheet
Research Brief, Jack Loechner - Monday, April 6, 2009
Though it has been reviewed and editorialized, here are a few select ...