- Nielsen: Modest Sales Increase For Back-To-School Season
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
...
- J.D. Power: Carriers Improve Customer Service
Marketing Daily, Aaron Baar - Thursday, July 29, 2010
"It's not just about making a customer happy, it's actually exceeding that ...
- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- Nielsen Watch: Research Giant Redefines Businesses, Reports Healthy Gains
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Like the industries it measures - media and marketing - Nielsen C ...
- Report: Mobile Users Accessing Business Directories Jump, Represent Most Attractive Customers
Online Media Daily, Gavin O'Malley - Thursday, July 29, 2010
As one might assume, local business directories are benefiting greatly from t ...
- Don't Overlook the Booming Boomers
Research Brief, Jack Loechner - Friday, July 30, 2010
According to a recent report from NielsenWire, media companies focus on reachi ...
- Aloft, Indigo Hotel Brands Rank Up With Established Chains
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
"The boutiques are "both are a little different than the (other) bran ...
- Wharton: WOM Customers 16% More Valuable
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2010
"In the short run, these word-of-mouth clients are more valuable because ...
- Harris: Just 30% Of Adults 'Love' Cooking
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
Given the huge popularity of cooking channels/shows and Americans' current propensity ...
- Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Joel Rubinson is out as Chief Research Officer of the Advertising Resear ...
- Where Shoppers Want to Find Their Promotions
Research Brief, Jack Loechner - Thursday, July 29, 2010
According to a new CrossView survey among shoppers in North Carolina, Ohi ...
- NPD Group: Convenience, Cravings, Atmosphere Drive Take-Out
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
The NPD Group says that that nearly two-thirds of prepared foods so ...
- Study: Twitter No Slam Dunk For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
...
- J.D. Power: Hotel Guests More Satisfied
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2010
Notably, Microtel Inns & Suites ranked first for a ninth consecutive ye ...
- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- Gugel To CRO, LogicLab
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analyti ...
- Study:Consumers Twice As Likely To Click Paid-Search Product Listings
Online Media Daily, Laurie Sullivan - Tuesday, July 27, 2010
Brands that buy rankings through paid search on engines powering retail W ...
- Forrester: Wait Until Location-Based Services Hit Scale
Online Media Daily, Gavin O'Malley - Tuesday, July 27, 2010
Location-based social networks are presently on the tip of everyone's tongue ...
- Internet And TV Capture News Seekers
Research Brief, Jack Loechner - Wednesday, July 28, 2010
According to a new study by Gather, Inc., individuals are increasingly turni ...
- The Rich Prefer To Be Understated, But They're Spending Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Barry Silverstein reports on two studies that suggest that the rich pref ...
- Affordability, Social Values Drive Hybrid Car Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Greg Gardner reports on a study that finds that people who b ...
- Univision: Challenged Hispanics Still Resilient
Marketing Daily, Aaron Baar - Monday, July 26, 2010
Hispanics are also not as debt burdened as the general population. Despi ...
- How To Beat Walmart: Ambience, Private Label
Marketing Daily, Sarah Mahoney - Monday, July 26, 2010
While the décor was seen as somewhat more downscale, it was al ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- Twitter Disconnect Between Marketers And Consumers
Online Media Daily, Laurie Sullivan - Tuesday, July 27, 2010
Brand marketers still lack the skills and the knowledge to effectively t ...
- Distraction Is Dangerous
Research Brief, Jack Loechner - Tuesday, July 27, 2010
Fndings from a new survey by the Pew Research Center's Internet &am ...
- Firm: Tech Companies Among Most Talked-About
Marketing Daily, Karl Greenberg - Friday, July 23, 2010
Ford was the only automaker in the top ten. Its financial performan ...
- Coupons.com Hits $1 Billion In Redemption Value In First Half Of 2010
Online Media Daily, Mark Walsh - Monday, July 26, 2010
The economy may have come back from the brink, but demand f ...