- GroupM Research: Make Bigger Bets On Organic Search
Online Media Daily, Steve McClellan - Thursday, October 13, 2011
A new report from GroupM Search and sibling company Kantar Media Compe ...
- Search Me?
Research Brief, Jack Loechner - Thursday, October 13, 2011
According to proprietary research conducted by About.com in collaboration with Latitude, use ...
- Staples Survey Finds Holiday Gifts Boost Morale, Productivity
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
A new survey from Staples Advantage, the business-to-business division of Framingham, Mass.-bas ...
- Candies: M&M's Rule In Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, October 12, 2011
In the spirit of Halloween, NetBase recently (Oct. 1) analyzed a year ...
- Location-based Marketing To Grow This Year
Marketing Daily, Tanya Gazdik - Wednesday, October 12, 2011
Marketers expect location-based applications such as Foursquare and SCVNGR to grow ...
- Aegis Completes Synovate Sale, Earmarks Money For Acquisitions
MediaDailyNews, Steve McClellan - Wednesday, October 12, 2011
Aegis Group has signed off on the sale of its research a ...
- Website Is Key To B2B Sales Leads
Research Brief, Jack Loechner - Wednesday, October 12, 2011
According to a 2011 National Marketing and Sales Study recently released ...
- Pick A Roll, Any Roll. Research Finds Mid-Roll Works Best.
VidBlog, Gavin O'Malley - Thursday, October 13, 2011
Pre-roll, mid-roll, post-roll? Overlaid streaming-all-the-way-through-the-video-roll? Backed by various findings, experts and experienc ...
- Slice Of American Population Missing Breakfast
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
Ten percent of U.S. consumers skip breakfast every day, according to ...
- CMOs On Social Media: Do As I Say
Marketing Daily, Aaron Baar - Tuesday, October 11, 2011
Top marketers from around the world and across industries recognize the growi ...
- Brands Spending Less To Advertise On Facebook
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Now the good news -- for Facebook, anyway. Advertisers on Facebook s ...
- Older and Wiser: Mature Customers' Needs
Research Brief, Jack Loechner - Wednesday, October 12, 2011
According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasi ...
- CMO Council: Hey, Banks, You're Blowing It
Marketing Daily, Aaron Baar - Friday, October 7, 2011
Consumers' relationship with their banks is as tenuous as it's ever bee ...
- ABC Studies iPad: Redefines TV Viewing
MediaDailyNews, David Goetzl - Friday, October 7, 2011
ABC research into how viewers consume video on the iPad has reveal ...
- Sturdy September Sales Encourage Stores
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2011
Consumers ignored the scary headlines and handwringing and went clothes shopping anyw ...
- Survey: Online Coupon Users Spend More
Marketing Daily, Aaron Baar - Thursday, October 6, 2011
According to a new survey of consumers conducted by Forrester Consulting (commission ...
- How Ya Doin'?
Research Brief, Jack Loechner - Friday, October 7, 2011
Results of The Harris Poll in August 2011 by Harris Interactive, sho ...
- Teens Weigh-In On Facebook Changes
Engage:Teens, Nick Fuller - Thursday, October 6, 2011
As marketers, we know that even small changes to any user experien ...
- Arthur C. Nielsen Jr., Dead At 92
MediaDailyNews, - Thursday, October 6, 2011
Arthur C. Nielsen Jr., who helped transform the company his father found ...
- Emailers Not Notified If It Lands in Junk or Spam
Research Brief, Jack Loechner - Thursday, October 6, 2011
According to the Return Path report, "Global Email Deliverability Benchmark Report, ...
- Social Network Ad Revenues to Reach $10 Billion by 2013
The Social Graf, Erik Sass - Thursday, October 6, 2011
Global social network advertising revenue will top $5.5 billion this year, sne ...
- Click Activators Increase Online Video CTRs
VidBlog, Gavin O'Malley - Thursday, October 6, 2011
What right-minded Web marketer wouldn't love something called a "click activator?" Al ...
- Consumers Ready To Boycott Corporate Bad Guys
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2011
When it comes to corporate responsibility, consumers aren't just paying closer ...
- Survey: Americans Much More Likely To Recycle
Marketing Daily, Aaron Baar - Wednesday, October 5, 2011
Americans are two times more likely to sort their garbage from tra ...
- What's Not To "Like"?
Research Brief, Jack Loechner - Wednesday, October 5, 2011
According to a recently released comprehensive study by Exact Target, in 20 ...
- Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2011
Are people who were born or grew up after the explosion ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- comScore: Mobile Approaches Tipping Point, Driving Incremental Web Traffic
Online Media Daily, Joe Mandese - Tuesday, October 4, 2011
Mobile media is approaching a standard measure of "critical mass" - t ...
- News Organizations Take It On The Chin
Research Brief, Jack Loechner - Tuesday, October 4, 2011
Negative opinions about the performance of news organizations now equal or surpa ...
- Mobile Advertising on the Rise... Thanks to Video
VidBlog, Gavin O'Malley - Tuesday, October 4, 2011
Do you put mobile video -- including the tablet kind -- ...