- McDonald's Launching Massive McCafé Sampling
Marketing Daily, - Thursday, July 9, 2009
Continuing its McCafé marketing juggernaut, McDonald's is projecting that it will gi ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Burger King's Apparent Global Marketing Strategy: Offend
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
In the past few months, Burger King has seemed to establish ...
- Study: Thriftier, Healthier Consumers Dining In More
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2009
Besides buying more frozen food, other fast-growing cost-cutting techniques include making ...
- Phelps Victory Ad Says More About Us Than About Him
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Columnist Dan Neil says that Michael Phelps's new TV spot for Subw ...
- Subway, 'National Geo Kids' Team On Promo
Marketing Daily, - Monday, July 6, 2009
The campaign, which launched Monday, is being supported by an integrated advertisi ...
- Starbucks Promo Gives Away Ice Cream
Marketing Daily, - Monday, July 6, 2009
Starbucks is running a promotion on Facebook timed with National Ice Cre ...
- NBA, Taco Bell Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
With the new arrangement, Taco Bell gets access to the NBA bra ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- Real Mex Restaurants Gets New CMO
Marketing Daily, - Friday, July 3, 2009
Lowell Petrie will oversee brand positioning and marketing for each of t ...
- Restaurant Industry Outlook Dimmed In May
Marketing Daily, - Wednesday, July 1, 2009
Although restaurant operators' reports of current performance remained more or less stea ...
- Chick-fil-A Rewards Cow Costumes (Again)
Marketing Daily, - Wednesday, July 1, 2009
Customers dressed "head to hoof" as a cow will be rewarded wi ...
- McDonald's Rolls Out Premium Burgers
Marketing Daily, Karlene Lukovitz - Wednesday, July 1, 2009
The QSR's core burger business has seen growing competition from a proliferati ...
- KFC Adds Star Power To 'Hitmaker' Contest
Marketing Daily, Aaron Baar - Wednesday, July 1, 2009
"As the program has grown, it adds that extra layer of exciteme ...
- Restaurant Industry Outlook Dimmed In May
Marketing Daily, - Wednesday, July 1, 2009
Although restaurant operators' reports of current performance remained more or less stea ...