- At 150, Macy's Puts On The Ritz ---Despite Woes
Marketing Daily, Sarah Mahoney - Monday, October 27, 2008
Today's party masks grim times for Macy's and other retailers: A n ...
- Activist Group Urges Toy Makers To Address Parents
Marketing Daily, Aaron Baar - Monday, October 27, 2008
The letter accuses the companies of turning children into their "lobbyists" duri ...
- Americans Less Loyal Than Others To OTC Brands
Marketing Daily, - Monday, October 27, 2008
NielsenHealth's Matt Dumas said the results provide marketing direction for OTC companie ...
- Customer Service Determines Appliance Purchase
Marketing Daily, Karl Greenberg - Monday, October 27, 2008
"When it comes to how satisfied the owner is, price is t ...
- At 50, CorningWare Reaches For A Younger Gal
Marketing Daily, Nina Lentini - Friday, October 24, 2008
Courtney Marsala, brand manager for CorningWare, says the brand is reaching o ...
- Timex, J. Crew Team On Watch Collection
Marketing Daily, - Thursday, October 23, 2008
Timex is partnering with J. Crew to introduce a new vintage-inspired collectio ...
- Edmunds.com Predicts A Horrific Sales Month
Marketing Daily, Karl Greenberg - Thursday, October 23, 2008
Jesse Toprak, executive director of industry analysis for Edmunds.com, says the b ...
- Electronics May Be Holiday Bright Spot
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2008
The Consumer Electronics Association survey reports that consumers plan on spending ...
- Sundry Fashions Hit The Front Pages
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 23, 2008
While Sarah Palin's handlers's $150,000 shopping spree on her behalf at Sa ...
- Somewhere The Sun Is Shining
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 23, 2008
Today's feel-good story - and we're always on the prowl for somethi ...
- Big Marketers Embracing Personalized Store Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 23, 2008
Grocery stores are dispensing ads tailored to shoppers's individual buying habits, Dav ...
- Amazon Delivers Bleak Forecast
Around the Net In Online Marketing, Staff Writers - Thursday, October 23, 2008
...
- Amazon Lowers Sales Expectations
Marketing Daily, - Wednesday, October 22, 2008
Despite a 48% jump in earnings and a 31% surge in sal ...
- New Study Predicts 5% Decline In Holiday Spending
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Besides a more dour outlook, Brand Keys also notes some key psychograph ...
- Victoria's Secret Banking On 'Emotional Content'
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2008
Saying that the brand beat its expectations for spring, CEO Sharen Jest ...
- Wal-Mart Exec Says Economy Is Hitting Its Shoppers Hard
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 22, 2008
The CEO of Wal-Mart's U.S. division sees "disturbing behaviors" among shoppers ov ...
- Quote Of The Day (And It's A Doozy, As Mother Used To Say)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 22, 2008
"Women will go without coffee, or having their nails done, but th ...
- Luxury Brands Brace For A Chilly Winter
Marketing Daily, Sarah Mahoney - Tuesday, October 21, 2008
For its part, Coach is beefing up its product assortment, including fragranc ...
- Wal-Mart To Woo Voters With Videos
Marketing Daily, - Monday, October 20, 2008
In what it describes as part of its ongoing efforts to rea ...
- Mattel, Hasbro See Sales Gains In Third Quarter
Marketing Daily, Sarah Mahoney - Monday, October 20, 2008
While both companies have plenty of entries poised to be big selle ...
- New Breed Of Shopper Seeks Discounts On Every Purchase
Around the Net In Brand Marketing, Thom Forbes - Monday, October 20, 2008
No surprise that they sound like the
hondlers of y ...
- Gap Cuts TV, Boosts "Vote For _____" Effort
Marketing Daily, - Friday, October 17, 2008
As Gap Inc. continues to find ways to stabilize its flagship G ...
- Best Buy Testing Mobile Mall Stores
Marketing Daily, - Friday, October 17, 2008
Giant electronics retailer Best Buy says it is testing new Best B ...
- NRF Predicts Price-Obsessed Holidays
Marketing Daily, Sarah Mahoney - Friday, October 17, 2008
"Retailers are going into this holiday season with their eyes wide ope ...
- Toys"R"Us Campaign Celebrates Kids, Adds New Tag
Marketing Daily, Nina Lentini - Friday, October 17, 2008
Each commercial begins with the company's iconic song. Animation then takes viewe ...
- Kmart Campaign Pushes Its Layaway Plan For Xmas Shopping
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
A new Kmart campaign features Mr. Blue Light -- Kmart's animated lig ...
- Steve & Barry's Names Hal Kahn New CEO
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Harold "Hal" Kahn, former head of Macy's East, is taking over ...
- Like Other Markets, EBay Is Experiencing a Slowdown
Around the Net In Online Marketing, Staff Writers - Friday, October 17, 2008
Peter Vasilev owns an iSold It store in Pleasant Hill, Calif, whe ...
- In Recession, Smart Marketers Push Inferior Brands
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2008
To find out how marketers can best benefit from this massive trading-down-a-tho ...
- Understanding, Leveraging Consumers' Five CPG Mindsets
Marketing Daily, Karlene Lukovitz - Thursday, October 16, 2008
CPG marketers "don't want to get it wrong in the fleeting nano-seco ...