- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- 89% Of Consumers Concerned About Returning To Brick And Mortar
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Despite some consumers longing for those pre-pandemic days of shopping in store ...
- Merkle Walks Through Google Price Competitiveness Insights
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 1, 2020
Google released the Price Competitiveness Insights beta in the Merchant Center ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplist ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to ...
- Google Purchase Of Fitbit Deserves Close Look, Advocates Say
PolicyBlog, Wendy Davis - Thursday, April 30, 2020
"Given Google's existing dominance in the gathering and monetizing of consumer dat ...
- Google Blocked 100 Bad Ads Per Second In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 30, 2020
Google released its 2019 transparency report Thursday, outlining its actions to st ...
- Google Removed More Bad Ads Last Year Than In 2018
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
Google removed 2.7bn "bad" ads last year -- up from 2.3bn t ...
- Google-Apple Contact Tracing Plan Meets With Skepticism
Digital News Daily, Wendy Davis - Wednesday, April 29, 2020
Just 50% of smartphone owners said they were likely to use t ...
- Adland Braces For Sorrell's 'Deep Doo Doo'
London Blog, Sean Hargrave - Thursday, April 30, 2020
Sorrell's prediction for the holding companies may ring true as AA/Warc sa ...
- Google Gives Facebook Ad Boost In April
Performance Marketing Insider, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the soci ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketpla ...
- Google Meet Now Free To Anyone With An Email Account
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Google Cloud announced Wednesday it will make its video-conferencing platform free. T ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a produ ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volu ...
- Microsoft Surpasses $10 Billion Net Income On $35 Billion in Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Cloud services helped Microsoft achieve its revenue goals, and COVID-19 had ...
- GoDaddy Steps Into Domain Registries, Acquires Neustar
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2020
GoDaddy earlier this month acquired one of the largest domain name registra ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consum ...
- YouTube Advertising Surprises Analysts, Surges 33% To $4B In Q1
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
Google parent Alphabet surprised investors with stronger-than-expected Q4 2019 results, especially fr ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data a ...
- Merkle's Data Reveal Sharp Pullback In Google Ad Spend
Research Intelligencer, - Thursday, April 30, 2020
Yearly spending growth on Google gradually slowed from 15% in January ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data ...
- Alphabet Reports: Google Search Helps Drive Q1 2020 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Alphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud dro ...
- Windows 10 Devices Can Now Be Managed Through G Suite
Around the Net In Digital, Ray Schultz - Tuesday, April 28, 2020
Google has rolled out a feature allowing users to manage Windows ...
- NHS Rejects Google And Apple Model For COVID-19 Tracing
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
The NHS is rejecting the model set out by Apple and Goog ...
- Germany Is Concerned GDPR Will Fail If Ireland Does Not Act
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
"Wired" has an interesting story on how Germany is worried that GD ...
- Google Failed Healthcare Project Sends Developers Back To Drawing Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
In an academic paper published this week, Google researchers said they need to revis ...
- Voice Assistant Usage Seen Growing To 8.4 Billion Devices
Connected Thinking, Chuck Martin - Tuesday, April 28, 2020
As use of voice assistants continues to skyrocket, the companies behind tho ...
- 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
London Blog, Sean Hargrave - Tuesday, April 28, 2020
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertise ...