- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Digital News Daily, Colin Kirkland - Tuesday, October 18, 2022
Novel will be the first all-in-one Web3 tool on Shopify and wi ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Inside Performance, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Inside Performance, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Shoppers Like Black Friday-Cyber Monday Emails
Email Marketing Daily, Ray Schultz - Thursday, September 29, 2022
Most consumers plan to shop online, but some are spending less, Wunderki ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 16, 2022
Consumers plan to spend an average of $1,041, but millennials will spe ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
Walmart on Wednesday announced new ways for authorized third-party sellers to conne ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Wild Cards: Shoppers May Resort To Gift Cards To Counter Supply-Chain Issues And Inflation
Email Insider, Ray Schultz - Friday, September 9, 2022
More consumers are buying online, but they expect to face challenges wh ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- Holiday Shoppers Have Tended To Seek Deals Earlier In Year
Research Intelligencer, Robert Williams - Monday, August 15, 2022
The percentage of total holiday sales that happen in October shifted fr ...
- Meta Announces New AI Advantage Program Features
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
Meta is adding several new automated ad tools to its "Meta Advantag ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Inside Performance, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Back-To-School Shoppers Look To Social Media, Mobile Devices For Help
Research Intelligencer, - Friday, August 5, 2022
Price-sensitive parents this year are looking for promotions and coupons as inflati ...
- Facebook Plans To Kill 'Live Shopping'
Inside Performance, Laurie Sullivan - Thursday, August 4, 2022
Consumers are shifting preferences to short-form video, so Facebook chose to ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser Support
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Advertisers working with Walmart will soon have the option to tap in ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures
Research Intelligencer, - Thursday, July 21, 2022
Advertising influences people's buying decisions more than the opinions of social influence ...
- Shopify Partners With YouTube, Adds Live Shopping Features To Support Content Creators
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
YouTube on Tuesday introduced a partnership with Shopify that gives all eligib ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk Buyers
Email Insider, Ray Schultz - Tuesday, July 19, 2022
At-risk customers click and convert at high levels in several verticals, Blueco ...
- Economic Challenges Persist, But Consumers Still Spend
Inside Performance, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Increase Revenue & Improve Efficiency With Google Smart Shopping
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Instead of their standard search shopping campaigns, Tecovas digital team launched Goog ...
- Connecting the Exceptional Retail Experience to the Online World
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
As the retail landscape continues to shift, Mall Of America [MOA] shif ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...