- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- Coke Zero Puts Fans in NASCAR Seats
Marketing Daily, - Wednesday, June 10, 2009
Coke Zero is running a promotion, "Real Taste of NASCAR," that offe ...
- Danica Patrick Could Pump $50 Million Into NASCAR
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 10, 2009
Rich Thomaselli reports that the rumor mill is firing on all cylinde ...
- Tecate Pulls On The Gloves For Mayweather-Marquez
Marketing Daily, - Tuesday, June 9, 2009
Cerveza Tecate is primary sponsor of the upcoming professional pay-per-view boxing fig ...
- Compuware Hits The Ice
Marketing Daily, - Monday, June 8, 2009
Compuware has signed a multi-year deal to be "Official Global Application Performan ...
- Rehired, Not Just Retired
Marketing: Sports, Barry Janoff - Tuesday, June 9, 2009
It is the best of times and the worst of times wh ...
- Authentication Technology Goes To First Base In Yankees Deal
MediaDailyNews, David Goetzl - Monday, June 8, 2009
With cable operators eager to adopt an authentication system to ensure ...
- 'Dream Job' Returns To ESPN -- En Español
MediaDailyNews, David Goetzl - Tuesday, June 9, 2009
ESPN's Hispanic-targeted network will begin casting this fall for a series th ...
- Ultimate Fighting Gets Heavy
Online Media Daily, Gavin O'Malley - Monday, June 8, 2009
Men's media network Heavy.com has struck a content distribution partnership with t ...
- Farmers Insurance Group Signs With L.A. Sparks
Marketing Daily, - Friday, June 5, 2009
The Farmers Insurance Group of Companies has signed a multi-year marketing partnersh ...
- Sony Ericsson Tennis Tour Goes Digital
Marketing Daily, Aaron Baar - Friday, June 5, 2009
In the near future, fans will be able to share their fee ...
- Bank Of America Ends Olympics Partnership
Marketing Daily, - Thursday, June 4, 2009
Bank of America Corp. is ending its 16-year sponsorship of the U. ...
- Stanley Cup Pays Off For Versus
MediaDailyNews, - Thursday, June 4, 2009
Game three of the Stanley Cup finals, between the Pittsburgh Penguins a ...
- Hoopla: Comcast Ups NBA Network Offerings
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
In its efforts to widen sport-specific TV networks, Comcast announced a n ...
- Cardinals Manager LaRussa Sues Twitter Over His 'Image'
Online Media Daily, Wendy Davis - Thursday, June 4, 2009
Like rap star Kanye West, actor Ewan McGregor, and countless other celebritie ...
- Yahoo Calls Flea-Flicker, Sues NFL Players Association
Online Media Daily, Wendy Davis - Thursday, June 4, 2009
Hoping that the best defense is a good offense, Yahoo has su ...
- ESPN Radio Signs With Nielsen
MediaDailyNews, Erik Sass - Wednesday, June 3, 2009
ESPN Radio has signed up for radio ratings provided by the Niels ...
- Athletes Can Leverage Their Social Media
Marketing: Sports, Clint Runge - Tuesday, June 2, 2009
Social media are all about buzz. For brands who need that, athlet ...
- With Little Competition, NHL Fails To Score
MediaDailyNews, Wayne Friedman - Monday, June 1, 2009
On a night when the broadcast networks were heavily into repeats, fre ...