- Define Sports Marketing Success Before You Measure It
Marketing: Sports, Jon Last - Tuesday, June 14, 2011
If all you are after is impressions, without regard for their impac ...
- Northwestern Mutual Signs PGA's Mark Wilson
Marketing Daily, Tanya Gazdik - Saturday, June 11, 2011
Northwestern Mutual will have a strong advertising presence during the U.S. Op ...
- NFL Lockout Means Contingency Plans On Tap For MillerCoors
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
MillerCoors executives are thinking about new ad strategies as the NFL locko ...
- Hudson River Swimmers? Ironman Coming To N.Y.
Marketing Daily, Karl Greenberg - Wednesday, June 8, 2011
The best-known non-team sports event in New York is the yearly I ...
- Tecate Backs Boxing Hall Of Fame
Marketing Daily, - Wednesday, June 8, 2011
Tecate has signed as "2011 Official Beer Sponsor" of the Boxing Internation ...
- FedEx Says It Will Ship Your 9-Iron
Marketing Daily, - Tuesday, June 7, 2011
FedEx has launched a new campaign aligned with its sponsorship of t ...
- NBCU Keeps Olympics, Bids $4.3B For 4 Games
MediaDailyNews, David Goetzl - Tuesday, June 7, 2011
With questions swirling whether Comcast would spend aggressively to keep the Olympi ...
- Put A Ring On It: 3 Networks Submit Olympic Bids
MediaDailyNews, David Goetzl - Tuesday, June 7, 2011
After years of speculation about which network would land Olympic rights, it ...
- Country Star Dierks Bentley Plays For NHL
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
The National Hockey League has a new spokesperson, but he's not ...
- DHL To Sponsor Manchester United Tour
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
Global shipping company DHL is backing soccer giant Manchester United for i ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...