- ESPN Dunks NBA On YouTube
MediaDailyNews, David Goetzl - Friday, May 22, 2009
ESPN will take over YouTube's home page the day the NBA Fina ...
- Three Young NBA Stars Connect With Fans Online
Online Media Daily, Laurie Sullivan - Tuesday, May 26, 2009
When Dwight Howard, basketball player for the Orlando Magic, wants to tha ...
- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- Correction
Marketing Daily, - Thursday, May 21, 2009
A story on NBA's deal with Joe/Joseph Abboud [May 18] incorrectly report ...
- Dish Adds Fuel TV To Lineup
MediaDailyNews, - Thursday, May 21, 2009
Today, Dish Network has launched Fuel TV, which covers the lifestyle a ...
- JetBlue Now Flying With The Los Angeles Angels Of Anaheim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- Super Bowl to CBS in 2013, Fox in 2014
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
The NFL has agreed on a two-year extension of its network ...
- NASCAR Considers Starting a Media Network
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
The NASCAR Media Group is not even two years old, but ...
- NFL Network, Comcast Make Carriage Pact
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Comcast and the NFL Network have reached a new long-term agreement f ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- ESPN Plans Massive World Cup Campaign, 'SportsNation' Coming
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
ESPN's executive vice president of content John Skipper is a known advoca ...
- Joseph Abboud, NBA Ink Multi-year Promo Deal
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
Events began Monday night in New York's West 4th Street public basketba ...
- The Great Escape
Marketing: Sports, Jon Last - Tuesday, May 19, 2009
Clearly, there is opportunity for brands in the leisure space to differentia ...
- SportScape Extends OOH Ad Reach In Sports Shows
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A Chicago-based company that overlays ads on the sports broadcasts seen ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertise ...
- Nike Invokes 'Bo Knows' Campaign To Launch Cross-Training Shoe
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
...
- Flo TV, NBCU Sign Sports Deal
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2009
Branching out to cover many more big live sports programs, Qualcomm's mobi ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, ...
- NBA Digital, T-Mobile To Stream NBA's Eastern Conference Finals
MediaDailyNews, Gavin O'Malley - Wednesday, May 13, 2009
NBA Digital and T-Mobile are launching a live streaming sports application f ...
- NBA Playoffs To Stream on Android App
Online Media Daily, Gavin O'Malley - Wednesday, May 13, 2009
NBA Digital and T-Mobile on Wednesday announced the launch of a li ...
- Who's Watching Baseball?
Marketing Daily, - Wednesday, May 13, 2009
The Top 10 DMAs in which live adults who watch baseball ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1 ...
- NASCAR In A Spin As Automakers Sputter
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
For more than a decade, NASCAR expanded voraciously but Chrysler's bankruptcy ...
- MLB Could Take Endorsement Hit Due To Manny, A-Rod
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
Marketers are rethinking endorsement deals using baseball players in the wake ...
- Pepsi Debuts Baseball-Themed Ad
Marketing Daily, - Thursday, May 7, 2009
Pepsi, the official soft drink of Major League Baseball, debuted a n ...
- Universal Sports Strikes Deal For Giro d'Italia Bike Race
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
In a last-minute deal, NBC Universal's Universal Sports, the sports cable netwo ...
- NHL Email Campaign Takes Center Ice
Marketing Daily, David Goetzl - Wednesday, May 6, 2009
The NHL has two people on its email team and an ema ...
- Versus Won't Bike Giro d'Italia
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2009
U.S. cable network Versus will not be televising any of the Gi ...
- Icing on the Email Campaign
Online Media Daily, David Goetzl - Wednesday, May 6, 2009
NHL executive Amie Becton Ray reiterated Wednesday the league has had succe ...
- VTech Holds LPGA Sweepstakes
Marketing Daily, - Tuesday, May 5, 2009
VTech Comnunications is leveraging its sponsorship of the LPGA with a sweepstak ...