- Sprint To Mobile-Cast NFL Games
MediaDailyNews, - Thursday, November 6, 2008
n the next two months, Sprint will go mobile with eight N ...
- Fight Promoter Looks To Challenge Showtime
MediaDailyNews, David Goetzl - Thursday, November 6, 2008
With Showtime primed to sell its assets, a mixed martial arts promot ...
- Showtime To Sell EliteXC In Public Auction
MediaDailyNews, David Goetzl - Thursday, November 6, 2008
Showtime is selling what's known as EliteXC in a public auction, looki ...
- Southwest Dangles Fight Tix In Promo
Marketing Daily, - Friday, October 31, 2008
If you're a fight fan, book a trip to Vegas on Southwe ...
- World Series Least Watched In TV History
MediaDailyNews, - Friday, October 31, 2008
The Philadelphia Phillies may have won the World Series, but less peop ...
- Attention Beer And Pickup Spacecraft Advertisers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Ken Harvey, a retired Pro Bowl linebacker for the Washington Redskins, ...
- U.S. Senators Concerned About The NFL Network
MediaDailyNews, Wayne Friedman - Thursday, October 30, 2008
It's the same TV football blame game: Congressmen blame the NFL, a ...
- VW Inks Sponsorship Deal With Wizards
Marketing Daily, - Tuesday, October 28, 2008
Volkswagen of America, Inc. has signed a three-year deal to be presenti ...
- Esurance Contest Offers Ski Trip
Marketing Daily, - Monday, October 27, 2008
The direct-to-consumer personal auto insurance company has launched the Esurance Icer A ...
- Kia Court Invites N.Y. Hoopsters For Day-Long Promo
Marketing Daily, Karl Greenberg - Monday, October 27, 2008
"NBA Tip-Off '08 presented by Kia Motors," will feature NBA-themed activities acro ...
- Fox's Big Sunday Ratings From Sports Double-Dose
MediaDailyNews, Wayne Friedman - Monday, October 27, 2008
Fox double-teamed the networks on Sunday night with big sports events--an N ...
- NASCAR Sponsorships Slowing Down
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 23, 2008
"What wins on Sunday, sells on Monday!" So goes the Detroit marketi ...
- Tecate To Join Oscar De La Hoya In Boxing Ring
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
"We are going all out on this," says the brand director. "It ...
- AutoTrader.com Extends Deal With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
Besides the AutoTrader.com logo being on the "NBA Tip-Off" host's desk a ...
- Goldman Brokers Food Deal With Yankees, Cowboys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
The Post reports that Goldman Sachs honcho Lloyd Blankfein "is behind ...
- Taco Bell Back With Stolen Base Offer
Marketing Daily, - Monday, October 20, 2008
During the World Series, consumers can get a free Crunchy Seasoned Be ...
- N.Y. Marathon Sponsors Race For Pole Position
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2008
"One goal was to provide clients with a marketing platform umbrella campaign ...
- Breeders' Cup Opts for Fewer Ads
Around the Net In Media, Joan Voight - Wednesday, October 15, 2008
The Breeders' Cup tournament is copying an ad planning technique from t ...
- Bridgestone Sponsors Annual NFL Game In UK
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2008
The Bridgestone brand, which also is the "Official Tire of the Nation ...
- Sports Marketers Face Stiff Competition In Down Economy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 14, 2008
The sports industry has been in the zone for quite some tim ...
- NFL Bows Iteration Of Brand Campaign
Marketing Daily, - Monday, October 13, 2008
The NFL Players Association is launching its second iteration "Football doesn't defi ...
- Sharp Pitches Aquos Line In Final MLB Month
Marketing Daily, Karl Greenberg - Friday, October 10, 2008
The new elements include a national sweepstakes promotion, grassroots efforts and reta ...
- NHL Brings Live Streaming Video To Fans
Online Media Daily, - Thursday, October 9, 2008
The National Hockey League reported Thursday the availability of NHL GameCenter Liv ...
- MLB, ESPN To Carry World Baseball Classic
MediaDailyNews, David Goetzl - Tuesday, October 7, 2008
Seeking programming to fill its unending available hours, the MLB Network h ...
- T-Mobile Again Backs NBA, WNBA
Marketing Daily, - Monday, October 6, 2008
T-Mobile USA has re-upped for three more years its sponsorship of t ...
- Hair Cuttery Campaign Turns On Hockey Superstar
Marketing Daily, - Monday, October 6, 2008
Banner ads, on such sites as sportingnews.com and digitalsports.com, lead users ...
- Tampa Bay Rays Use P&G Techniques In Makeover
Around the Net In Brand Marketing, Thom Forbes - Monday, October 6, 2008
The Tampa Bay Rays, which are one victory away from playing ...
- MLB Channel Wants To Be 'Authentic Home of Baseball'
MediaDailyNews, - Friday, October 3, 2008
Major League Baseball is launching the MLB Network Jan. 1 in Secaucu ...
- ESPN Expands Brand To Europe, Mexico
MediaDailyNews, David Goetzl - Thursday, October 2, 2008
ESPN is giving its brand more visibility in both Europe and Mexic ...
- Olympics, Football Turn Workers Into Online Spectators
Online Media Daily, Gavin O'Malley - Thursday, October 2, 2008
The Beijing Olympics, football season, and an influx of female sports fa ...