- Taylor Swift Prompts Travis Kelce Jersey Rush
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 27, 2023
Just call it the "Taylor Swift Effect." The 12-time Grammy Award winner ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- Adidas Originals Plans Global Branding Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 25, 2023
Adidas Originals is launching a global brand platform. The effort "pays homa ...
- Pro Golf Sponsor Elijah Craig Bourbon Airs First Broadcast TV Campaign
MAD, Steve McClellan - Tuesday, September 26, 2023
The campaign will air during this weekend's coverage of the Ryder C ...
- 35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
MediaDailyNews, Karlene Lukovitz - Friday, September 22, 2023
Poll of 3,200 fans finds higher rates of piracy among fans ...
- 'Sports Illustrated' Brand Extended To Resorts In College Sports Towns
Publishers Daily, Ray Schultz - Wednesday, September 20, 2023
Tuscaloosa, Alabama will see the first of the sports-themed vacation spots. ...
- WBD's Max Adds A Sports Tier - Simulcast With TNT, TBS, TruTV
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Max will be adding a $9.99/month sports tier: Bleacher Report Sports Add-O ...
- ABC Returns To 'Monday Night Football' Origins: Airing All Games This Season
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
ABC is adding a full schedule of "Monday Night Football" games th ...
- Miller Lite Drafts J.J. Watt As Brand's New Football Partner
Marketing Daily, Danielle Oster - Monday, September 18, 2023
The debut ad featuring Watt playfully references his playing number: 99. ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Danielle Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Nexstar TV Stations Back On DirecTV
Television News Daily, Wayne Friedman - Sunday, September 17, 2023
In an effort to avoid missing more NFL and college football game ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- 'The Sporting News' Raises $15 Million, Invests In Fantasy Sports Platform
Publishers Daily, Ray Schultz - Wednesday, September 13, 2023
Sports publisher seeks to become a more transactional business. ...
- Snickers Shop Satisfies NFL Fans' Superstitions
Marketing Daily, Danielle Oster - Tuesday, September 12, 2023
Lucky Snickers Bars were kept within NFL headquarters, next to NFL Hono ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- Disney, Charter Standoff Ends Just In Time For Jets, 'Jeopardy!'
TVBlog, Adam Buckman - Wednesday, September 13, 2023
In 20-20 hindsight, some disappointed Jets fans might have wished the ga ...
- KFC Features Pro Football Hall of Famer Deion Sanders In Video
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 11, 2023
Kentucky Fried Chicken is launching a new spicy menu item just in ti ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Jamie Foxx Is 'Doing It' For BetMGM
MAD, Fern Siegel - Thursday, September 7, 2023
The spot dovetails with the start of the pro football season, Sep ...
- Max To Offer Live Sports Free, For Limited Time: Report
MediaDailyNews, Karlene Lukovitz - Thursday, September 7, 2023
WBD CEO David Zaslav already indicated that live sports are coming ...
- Charter Spectrum Subscribers Sue Over Disney Blackout
MediaDailyNews, Karlene Lukovitz - Thursday, September 7, 2023
Florida Gators football fans were outraged by "Lucy pulling the football aw ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Tee Off: Topgolf Plays 'Head' Games
MAD, Fern Siegel - Friday, September 1, 2023
The campaign taps into the emotions players experience when they visit ...
- Old El Paso Wants To Score In The Football Space
MAD, Fern Siegel - Friday, September 1, 2023
"The Taco Boy'' is the latest part of Old El Paso's newe ...
- Bud Light Expands College Football Play With 50-Team Sponsorship
Marketing Daily, Danielle Oster - Saturday, September 2, 2023
The brand is also releasing its largest-ever collection of limited-edition Bud Lig ...
- Vrbo Launches College Football Creative
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The vacation home rental company found that nearly 60% of college footba ...