- MoveOn.org Shows Viral's Power With Obama Vid
Marketing Daily, Nina Lentini, Karlene Lukovitz - Thursday, October 30, 2008
It works so well, says brand guru Laura Reis, president of Ri ...
- Los Padres: Engaging the Younger, Wiser Hispanic Parent This Holiday Season
Engage:Hispanics, Scott Marden - Thursday, October 30, 2008
A savvy marketer will not only examine the Hispanic market, but wi ...
- How To Make Yourself Your Own Telemarketing Target
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
Dan Health, who wrote the book Made to Stick with his brothe ...
- Automakers Cling To Events In Tight Economy
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2008
"There is a transition of marketing dollars being funneled into experiential-marketing event ...
- If Obama Is Nokia, Then McCain Is Diet Coke
Marketing Daily, Aaron Baar - Saturday, October 25, 2008
Naturally, marketing a politician has some nuances that marketing a brand do ...
- A Look Behind The Scenes Of A Strategic Effort
Engage:Hispanics, Jose Villa - Thursday, October 23, 2008
SU2C has approached the Hispanic market deliberately and thoughtfully, looking at buildi ...
- Marketers Weigh Anchors During Economic Squall
Marketing Daily, Karl Greenberg - Monday, October 20, 2008
Becky Saeger, EVP and CMO at Charles Schwab, said that clients w ...
- ANA Masters To Fly In Face Of Economic Times
Marketing Daily, Karl Greenberg - Thursday, October 16, 2008
"It's not business as usual, and most of these folks need ...
- Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
"With the democratization of information, consumers can either form around a bra ...
- Ad Council Campaigns Against Anti-Gay Language
Marketing Daily, Fern Siegel - Friday, October 10, 2008
To combat anti-gay language among teens, the Advertising Council launched its fir ...
- General Mills Goes Grassroots For Sweepstakes
Marketing Daily, - Wednesday, October 8, 2008
The sponsors plan drives in the Los Angeles, Northern California, Houston a ...
- Consumers Want to Interact With Companies on Social Media
Research Brief, Jack Loechner - Thursday, October 9, 2008
According to the findings of the 2008 Cone Business in Social Med ...
- Cause-Related Marketing Generates Double-Digit Sales Gains
Marketing Daily, Sarah Mahoney - Monday, October 6, 2008
Millennials are the demographic group most motivated to do good deeds wi ...
- Metrics Company Launches Low-Cost 'EmotionTracking'
Marketing Daily, Sarah Mahoney - Friday, October 3, 2008
It can detect whether an emotionally charged ad--even a very good one--actual ...
- How Social Media Work For Coke, Newell Rubbermaid
Marketing Daily, Karlene Lukovitz - Thursday, October 2, 2008
"We're getting our messages out there, and moving from a monologue ...