- TVGuide.com Inks Deal With A&E, Alters Venerable Logo For 'Tattoo' Site Takeover
Online Media Daily, Joe Mandese - Tuesday, May 26, 2009
One of the most storied brands in the history of media, ...
- Pepsi And MTV 'Drink Up, Rock Out'
Around the Net In Brand Marketing, - Friday, May 22, 2009
Pepsi has teamed up with the MTV network and MTV Games' popul ...
- Campaign To 'Spring Clean' TV Launched By Nets
MediaDailyNews, - Thursday, May 21, 2009
CBS, NBC, News Corp. and others have launched TV Watch, an onli ...
- CW Slates 'Melrose,' 'Vampire' For Fall
MediaDailyNews, Wayne Friedman - Thursday, May 21, 2009
In its continued pursuit to recreate the early days of the F ...
- Dish Adds Fuel TV To Lineup
MediaDailyNews, - Thursday, May 21, 2009
Today, Dish Network has launched Fuel TV, which covers the lifestyle a ...
- Nielsen Brings Clarity To High Def: Depends On The Def-inition
MediaDailyNews, Joe Mandese - Friday, May 22, 2009
Thanks in large part to America's conversion to digital broadcast spectrum ne ...
- Search Wrong On 'Idol'
Online Media Daily, Mark Walsh - Thursday, May 21, 2009
So much for search volume as a pop culture predictor. Based ...
- ABC Relies More on Outside Studios
Around the Net In Media, Joan Voight - Thursday, May 21, 2009
For years, ABC seeded its prime-time schedule with shows produced by t ...
- MasterCard Uses Dance To Reach Hispanic Market
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
The humorous TV spot, which features members of the International Quebradita Danci ...
- Upfront Critique: Turner
MediaDailyNews, Don Seaman - Thursday, May 21, 2009
Turner joined the melee of Upfront Week Wednesday morning with a messa ...
- Upfront: CBS Goes 'Mentalist,' Spins Off 'NCIS'
MediaDailyNews, Wayne Friedman - Wednesday, May 20, 2009
With CBS crowing that it is the only network to be ...
- Nielsen: TV Viewership Rises, Medium Still Dominant
MediaDailyNews, Wayne Friedman - Wednesday, May 20, 2009
Television viewing numbers continue to rise -- albeit slowly -- gaining ov ...
- Turner Upfront: TNT Pitches 'Wedding Day,' TBS Talks Lopez
MediaDailyNews, David Goetzl - Wednesday, May 20, 2009
Turner ad exec David Levy says advertisers are paying too much f ...
- 'Glee' Gets Mixed Results, 'Idol' Has Feet Of Clay
MediaDailyNews, Wayne Friedman - Wednesday, May 20, 2009
Competing network executives might seem somewhat glee-ful. Fox's musical/drama preview of "Glee ...
- By Any Screens Necessary: TV, Internet and Mobile Viewing All Up (But Mobile's Way Up)
Online Media Daily, Gavin O'Malley - Wednesday, May 20, 2009
Thanks to "strong" brand marketing and major media events like the Presidenti ...
- Revision3 Launches Latest Revision
Online Media Daily, - Wednesday, May 20, 2009
Internet TV company Revision3 has unveiled the latest version of its sit ...
- NFL Network, Comcast Make Carriage Pact
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Comcast and the NFL Network have reached a new long-term agreement f ...
- Groups: FCC Should Reject Plans To Rate, Block TV Ads
Marketing Daily, - Tuesday, May 19, 2009
When Congress called on the Federal Communication Commission to examine rating a ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- Upfront Critique: Fox
MediaDailyNews, Don Seaman - Wednesday, May 20, 2009
If you were walking around Midtown Manhattan Monday and saw huge balloo ...
- Belo To Broadcast Estrella TV In Key Hispanic Markets
MediaDailyNews, - Tuesday, May 19, 2009
Belo Corp. has agreed to broadcast LBI Media's Hispanic network, Estrella T ...
- Media X: The Universe, Remotely
MediaDailyNews, Jack Feuer - Wednesday, May 20, 2009
With no drinks, shrimp or Very Berry Cosmos at the Tavern, aren ...
- Program Chief Kenin Leaving Hallmark Channel
MediaDailyNews, - Tuesday, May 19, 2009
David Kenin, executive vice president, programming, has decided to leave the Hallma ...
- Comedy Tonight: ABC Adds 5 Sitcoms To Fall Lineup
MediaDailyNews, Wayne Friedman - Tuesday, May 19, 2009
ABC is revamping its entire Wednesday night schedule, adding five new comedi ...
- NBC: Shows Will Share Time Slots
MediaDailyNews, Wayne Friedman - Tuesday, May 19, 2009
NBC is moving to what TV advertisers have already been expecting fr ...
- ESPN360 Cuts Distribution Deal With Comcast
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
A somewhat controversial ESPN online initiative among cable operators has picked ...
- Opening A Pandora's Boxee
Online Media Daily, Mark Walsh - Wednesday, May 20, 2009
By shifting programming from television to the Web, TV networks are ...
- Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality
Online Media Daily, Joe Mandese - Wednesday, May 20, 2009
Social media has reached critical mass, with 83% of the Internet populati ...
- Neil: There Are Limits To My Raging Liberal Atheism
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
Dan Neil, as always, offers a tongue-in-cheek perspective on the salient marketi ...