- MTV Research: It's (Video) Game Time For Marketers
TVBlog, David Goetzl - Friday, December 23, 2011
MTV Networks rarely disappoints with its research that delves into the emotion ...
- M&M's Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2011
M&M's will replace Snickers as Mars' featured product during the big g ...
- Boston PBS Show Offers Provocative Commentary
TVBlog, David Goetzl - Thursday, December 22, 2011
Those lucky enough to live in the Boston area and receive P ...
- Hasbro Plays Product Placement Game
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Toy marketer Hasbro may have had more success with product placement ...
- Weather Channel Ready For Battle With New Ad System
TVBlog, David Goetzl - Wednesday, December 21, 2011
The Weather Channel has armed itself to drive interest in a n ...
- Rutledge To Head Charter
MediaDailyNews, David Goetzl - Monday, December 19, 2011
Cable operator Charter said Monday that it has hired former Cablevision executi ...
- Rentrak, Post-Newsweek Deal Targets Set-Top-Box Ratings As Currency
MediaDailyNews, David Goetzl - Monday, December 19, 2011
Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut ...
- Nielsen Alternative Gets Miami Heat
TVBlog, David Goetzl - Tuesday, December 20, 2011
As it seeks a more competitive market for local TV ratings, stati ...
- Insights & Insanity: "12 For '12"
TVBlog, David Goetzl - Monday, December 19, 2011
This month's version of "Insights & Insanity" brings "12 for '12" ...
- Viacom Should Release Results Of Nielsen Investigation
TVBlog, David Goetzl - Friday, December 16, 2011
It was surprising last month when Viacom CEO Philippe Dauman lobbed su ...
- COO Rutledge To Leave Cablevision
Show Daily, David Goetzl - Thursday, December 15, 2011
In a surprising move, Cablevision said COO Tom Rutledge, one of t ...
- Analyst: Ignore Nielsen Heat, Stock Price Should Be Hot
TVBlog, David Goetzl - Thursday, December 15, 2011
If Nielsen decides to bulk up its investor relations department, it mig ...
- Kayak CMO Offers Mixed Commentary About ''All-American Muslim' Advertising
TVBlog, David Goetzl - Wednesday, December 14, 2011
Corporate blogs are proving to be an interesting venue for transparency. There ...
- Dannon Yogurt Going To The Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2011
Dannon has announced that it will advertise during Super Bowl XLVI, maki ...
- Volkswagen's Elton John Tops Darth Vader
TVBlog, David Goetzl - Tuesday, December 13, 2011
The force was with Volkswagen at the beginning of 2011 with i ...
- CBS To Buy Its Second New York TV Station
Around the Net In Media, Phyllis Fine - Monday, December 12, 2011
CBS Television Stations is set to buy New York City independent chann ...
- News And Late Night Help NBC's Average CPM
TVBlog, David Goetzl - Monday, December 12, 2011
Clearly buoyed by its strong news and late-night programming, NBC had ...
- 'One Life to Live' Reflects On Its Own Demise
TV Board, Ed Martin - Friday, December 9, 2011
ABC Daytime's "One Life to Life," a show with more creative ener ...
- Republicans And Democrats Divided On TV Favorites
TVBlog, David Goetzl - Friday, December 9, 2011
Republicans and Democrats are divided as ever with their favorite TV show ...
- Timko Shows Promise At Canoe
TVBlog, David Goetzl - Wednesday, December 7, 2011
It was difficult not to be impressed with Kathy Timko as s ...
- Second Thoughts On Set-Top-Box Measurement
TV Board, Gary Holmes - Tuesday, December 6, 2011
For more than half a decade, many in the TV industry ha ...
- Viacom Emboldened By STB Data In Nielsen Dispute
TVBlog, David Goetzl - Tuesday, December 6, 2011
As Viacom began expressing doubts about major drops in Nielsen ratings ...
- Ted Forstmann & Television
TV Board, Mark Lieberman - Monday, December 5, 2011
Ted Forstmann -- businessman, financier, "master of the universe" -- unfortunately pass ...
- Arbitron Wants PPMs Used More In TV Measurement
TVBlog, David Goetzl - Monday, December 5, 2011
For a while now, Arbitron's COO Sean Creamer has been inferring th ...
- 'Family Guy' Prompts The Question: Ten Years Later, Is It Okay To Have Fun With 9/11?
TV Board, Ed Martin - Friday, December 2, 2011
Ten years later, is it too soon for television to have so ...
- Leaders & Bleeders: Disney And CNN Up, Nick And Conan Down
TVBlog, David Goetzl - Friday, December 2, 2011
In this month's "Leaders & Bleeders," Disney gets high marks for successi ...
- Reif Cohen Offers Enticing Predictions Then And Now
TVBlog, David Goetzl - Thursday, December 1, 2011
For years, Merrill Lynch analyst Jessica Reif Cohen has offered keen insig ...