- One Big Sigh...
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
The consumer discord hasn't risen to the level of New Coke, b ...
- Hopelessly Devoted
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
Once again in extreme risk-averse mode, Hollywood is more enamored than ev ...
- Analyst: Upfront Will Be Down 10%
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
One Wall Street estimate now says the broadcast network upfront market wi ...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- Clarification: 'NFL Sunday Ticket' Part of Verizon Package
MediaDailyNews, - Thursday, July 30, 2009
On July 30, a MediaDailyNews story entitled "Verizon Entices Sports Fans Wi ...
- TV Marketing In A Recession: Bring More Of It
TV Watch, Wayne Friedman - Friday, July 31, 2009
Low-rated broadcast networks need it more than ever, and even a top-rat ...
- Farmers Insurance Ads Focus On Small Businesses
Marketing Daily, - Wednesday, July 29, 2009
Farmers Insurance Group of Companies is adding two new spots to i ...
- American Legacy Extends Anti-Tobacco Efforts
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
"Do You Have What It Takes?," which launched in June at ...
- Free Political Ads On U.S. TV? They Do It In Mexico
TV Watch, Wayne Friedman - Thursday, July 30, 2009
In Mexico, TV broadcasters have to run political ads free of char ...
- Pizza Inn Campaign Tweaks Family Discord
Marketing Daily, Karlene Lukovitz - Tuesday, July 28, 2009
A 30-second commercial, for example, features strange-looking, dressed-alike male adult twins eati ...
- Viacom Revs Fell 14%, But Upfront Solid
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
Somewhat surprisingly as the upfront churns, Viacom's fleet of cable networks ha ...
- Google Gives TV Advertisers More Options
MediaDailyNews, - Tuesday, July 28, 2009
Google Inc. is teaming with Visible World Inc., a software provider ...
- Former NBC Programmer Ben Silverman Mulls Branding Messages
TV Watch, Wayne Friedman - Wednesday, July 29, 2009
The new branding of Ben Silverman has commenced. But his new digit ...
- Showtime Adds Subscribers With 'Weeds,' 'Dexter'
Around the Net In Media, Joan Voight - Monday, July 27, 2009
Original programs such as Emmy-nominated "Weeds" and "Dexter" have helped Showtime Networ ...
- Sears Hopes To Fill Void With Blue Crew
Marketing Daily, Aaron Baar - Monday, July 27, 2009
"The Blue Crew is going to present themselves as a selfless gro ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Media Planner's Guide To Comic-Con
MediaDailyNews, Diane Denesowicz - Monday, July 27, 2009
Comic-Con is huge and the competition to get people's attention for fi ...
- All Along The Watchtower: An Ode To Agency Researchers
TV Board, Mitch Oscar - Tuesday, July 28, 2009
I'm sorry to hear about Steve Sternberg being departed from the Interpubl ...
- New Way To Market TV Program: It's Like This Other Show
TV Watch, Wayne Friedman - Tuesday, July 28, 2009
A promo for USA Network's "Psych"'s upcoming new episodes that will sta ...
- Ford Backs Business-School Reality Show
Marketing Daily, - Sunday, July 26, 2009
TV One has partnered with the Ford Motor Company to present ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which beg ...
- Generate Teams With DiVide
MediaDailyNews, - Friday, July 24, 2009
Generate, the digital focused media company founded by former WB Network chi ...
- Big Ten Network Drives Bus Promo Tour
MediaDailyNews, David Goetzl - Friday, July 24, 2009
The Big Ten Network is tacking logos for a collection of n ...
- Good NBC Idea: Not Following Other Network's Scheduling Moves
TV Watch, Wayne Friedman - Monday, July 27, 2009
CBS has done it; so have Fox and ABC. But fourth pla ...
- Rosemount Estate Wines, Gordon Ramsay Team
Marketing Daily, - Thursday, July 23, 2009
Rosemount Estate wines has entered into a one-year exclusive wine partnership wi ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- New Wrinkle In This Year's Upfront: NDAs
TV Watch, Wayne Friedman - Friday, July 24, 2009
The TV upfront market is finally moving again, as deals have beg ...
- 'Ugly Betty' Heads to TV Guide Network
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
TV Guide Network has picked up the cable off-network rights to ABC ...
- Lane Bryant, Fox TV Host Sweepstakes
Marketing Daily, - Wednesday, July 22, 2009
Plus-size retailer Lane Bryant and Fox TV are hosting a "Dream Da ...