- Fox Teams with Twitter to Promote Reruns
Around the Net In Media, Joan Voight - Monday, August 31, 2009
To give its reruns a fresh 21st -century twist, Fox is teami ...
- Comic Explosion: Disney Buys Marvel Entertainment
MediaDailyNews, Wayne Friedman - Monday, August 31, 2009
Making a dramatic move to broaden its products/ characters for more ...
- FBN, Tennis Channel 'Open' Communication
MediaDailyNews, David Goetzl - Monday, August 31, 2009
In a cross-promotion gambit between two lower-profile cable channels, the Fox Busine ...
- Fox TV Invents The 'Tweet-Peat'
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Select cast members and producers of "Glee" and "Fringe" will tweet, th ...
- Peacock Struts 'Colorful' Campaign
Marketing Daily, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Peacock Struts 'Colorful' Campaign
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Sternberg: Only A Third Of Prime-Time Rookies Likely To Succeed
MediaDailyNews, Joe Mandese - Monday, August 31, 2009
Only a third of the new prime-time series that will debut ne ...
- More Bad News For TV Stations: Possible NFL Turnover
TV Watch, Wayne Friedman - Monday, August 31, 2009
It's bad enough TV stations are getting hammered in this still-suffering ...
- Three Olives' O-Face Campaign Moves to TV
Marketing Daily, Karlene Lukovitz - Thursday, August 27, 2009
For the $10 million TV portion of the campaign, to air ...
- Verizon Launches Trial Run Of 'TV Everywhere'
Marketing Daily, David Goetzl - Friday, August 28, 2009
Verizon said it has launched a trial under the "TV Everywhere" umbrel ...
- The Gosselins, TV Advertisers, And The Reality Of It All
TV Watch, Wayne Friedman - Friday, August 28, 2009
You've got to feel for the folks at Discovery Networks and i ...
- Sole Attention: DVR Viewing A Bonanza For Advertisers
Marketing Daily, Wayne Friedman - Thursday, August 27, 2009
DVR usage is a lesser activity among multitasking consumer chores than oth ...
- 'Idol' Redo: Univision Launches "¡Viva el Sueño!"
MediaDailyNews, Erik Sass - Wednesday, August 26, 2009
Univision is launching a Spanish-language musical talent competition August 30 loosely model ...
- Cinelatino Signs With Fox, Universal
MediaDailyNews, - Wednesday, August 26, 2009
Cinelatino, a Spanish-language movie channel in the U.S., has finalized a first-ti ...
- U.S. Open Scores For CBS, Cablevision Plays Tennis
MediaDailyNews, Fern Siegel - Wednesday, August 26, 2009
Tennis, anyone? As in previous years, the U.S. Open is a crowd-pleas ...
- Some Cable Networks Could Get Rained On In Coming Months
TV Watch, Wayne Friedman - Thursday, August 27, 2009
While many note the economy -- and the media economy -- see ...
- New Discover Ads Tweak Format
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2009
The campaign, from The Martin Agency, focuses on what cardmembers get ba ...
- Advertisers Grapple With Edgy Content In News Shows
TV Watch, Wayne Friedman - Wednesday, August 26, 2009
For years the rudest syndication daytime talk show and courtroom drama w ...
- Media Ratings Council's Approach Is Straightforward
Video Insider, Michael Kokernak - Wednesday, August 26, 2009
Announcements come and go in regards to companies trying to capture pa ...
- Pulling the Plug On Grampa -- Or, Rome Wasn't Razed In A Day
Mad Blog, - Tuesday, August 25, 2009
Things fall apart -- Penn Station, the Coliseum, Grandpa's brain. Indeed, ...
- Aflac Tops Last Year's Commercial Count
Marketing Daily, Tanya Gazdik - Monday, August 24, 2009
"We feel like we need to continue to be aggressive," Al Johnso ...
- Weighty Decision: Nielsen Decides Not To Control For PCs, Internet Access In National TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, August 25, 2009
TV ratings giant Nielsen has decided not to adjust its national ...
- Summer Forecast: Cable Originals Click
MediaDailyNews, Wayne Friedman - Monday, August 24, 2009
With a couple of weeks to go, summer's TV viewing looks ...
- A Cookie Between Friends...In A Flash
TV Board, Mitch Oscar - Tuesday, August 25, 2009
Cookie, anyone? If you mention the term "cookie" to anyone outside t ...
- Selling More NFL For Viewers -- Or Hungry Cable/Satellite Operators?
TV Watch, Wayne Friedman - Tuesday, August 25, 2009
How many ways can the NFL slice and dice another piece ...
- Why Broadcast Nets Are Piling on Sitcoms for Fall
Around the Net In Media, Joan Voight - Sunday, August 23, 2009
Advertisers and networks are eager for laughs from several new fall comedie ...
- NFL TV Market Marches Slowly Downfield, C3 Blocking
MediaDailyNews, Wayne Friedman - Friday, August 21, 2009
An expected weak NFL television advertising market has begun to slowly mo ...
- 'Project Runway' Takes Off On Lifetime
MediaDailyNews, Wayne Friedman - Friday, August 21, 2009
In its return to the airwaves, "Project Runway" has given a b ...
- Big Movie/TV Talent Key To Success? Better Have Good Idea First
TV Watch, Wayne Friedman - Monday, August 24, 2009
An eye-opening number of big movie stars were caught in a torna ...
- Heavy Hitters Bid For Travel Channel
MediaDailyNews, - Thursday, August 20, 2009
News Corp., Scripps Networks Interactive and NBC Universal are among the bidde ...