- BIAP Becomes FourthWall Media
MediaDailyNews, - Friday, October 23, 2009
BIAP, a provider of interactive television and advertising solutions, launched a n ...
- Driven To Media Distraction?
TV Watch, Wayne Friedman - Monday, October 26, 2009
Fox News Channel has made a meal of its recent sparring wi ...
- NBA TV Inks Deals With TWC, Cablevision, Dish
Around the Net In Media, Joan Voight - Friday, October 23, 2009
The NBA has forged new multiyear deals with Time Warner Cable, Cablevisi ...
- Ketel One, Ford Back USA's 'White Collar'
Around the Net In Media, Joan Voight - Friday, October 23, 2009
USA Network has signed Ford and Ketel One Vodka as sponsors f ...
- Staying Up Late: A Late-Night Rush Of Advertisers
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2009
Late-night network shows are suddenly in hot demand of national TV advertiser ...
- CBS, Fox Win Wednesday, But TV Programs Take A Dip
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2009
In analyzing Nielsen live-plus-same-day viewing results, total viewers slipped 3% on Wednesda ...
- Paying For Hulu? Consumers Might Say Hmm...
TV Watch, Wayne Friedman - Friday, October 23, 2009
What if getting consumers to pay for Hulu's premium TV shows doesn ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- TV Stations Mull Digital Divide: Money Now -- Or Value Later?
TV Watch, Wayne Friedman - Thursday, October 22, 2009
Local broadcasters have something of value other digital media companies want: t ...
- Weather Channel Intros Films With 'The Perfect Storm'
Around the Net In Media, Joan Voight - Tuesday, October 20, 2009
If you ever thought "The Perfect Storm" was the perfect movie f ...
- Episode 10: Another Lock Box, Another Troubled Brother, And...
Mad Blog, - Wednesday, October 21, 2009
Weren't the Brits the ones who were supposed to be the wanker ...
- Best Buy, Netflix Partner For Streaming Video
Marketing Daily, - Tuesday, October 20, 2009
Best Buy says it is hooking up with Netflix, and will off ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Media Insights Q&A With MediaVest's Tom Xenos
TV Board, Charlene Weisler - Wednesday, October 21, 2009
Tom Xenos is the Director of Research for MediaVest on the P& ...
- Will U2 Set Path For YouTube And TV Sports Events?
TV Watch, Wayne Friedman - Wednesday, October 21, 2009
The NFL's blackout rule is not in effect in the Rose Bo ...
- 'IDon't' Campaign For Android Leaves Brand A Mystery
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
Since the weekend, I've been asking myself the same question -- "Wh ...
- How Jay Leno Is Wreaking Havoc for NBC Affiliates
Around the Net In Media, Joan Voight - Monday, October 19, 2009
Call it the Leno effect. NBC's decision to shift the late-night ta ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Hallmark Movie Channel Widens Distribution, Adds 'hoops&yoyo' Special
MediaDailyNews, - Monday, October 19, 2009
Hallmark Movie Channel has secured distribution in the top 30 TV marke ...
- Look To The Skies: ABC Welcomes 'V'
MediaDailyNews, Wayne Friedman - Monday, October 19, 2009
Keeping its viewers focused on aliens -- and at the skies ...
- The Collaborative Alliance
TV Board, Mitch Oscar - Tuesday, October 20, 2009
On Dec. 2nd in New York City at The Helen Mills Theate ...
- Fox Looks To Join CBS' Retrans Fee Act: Will Cable Look To Upstage?
TV Watch, Wayne Friedman - Tuesday, October 20, 2009
For some time CBS has been the lone performer when it com ...
- Nets, Sponsors Seek Better TV Sites
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
While online clips of TV shows may be available on Hulu, ...
- Azula Passes His 50th ... Whiteboard Drawing for UPS
Marketing Daily, - Friday, October 16, 2009
This week, UPS launched four more of its Whiteboard commercials, bringing tot ...
- Royal Caribbean Teams With 'Good Morning America'
Marketing Daily, - Friday, October 16, 2009
Royal Caribbean International will unveil its newest and most innovative cruise shi ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
- UFL Fails To Score For Versus
MediaDailyNews, David Goetzl - Friday, October 16, 2009
Week two of the United Football League on Versus brought marked ratin ...
- When To Hang Up Your TV Phone Apps
TV Watch, Wayne Friedman - Monday, October 19, 2009
What's the downside to a phone app? Very little, I'm guessing. Softwa ...
- Why Marketers Are Wooing Women All Wrong
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Meanwhile, "Current TV" host Sarah Haskins'
"Target Women" lampoons marketing strategi ...