- The Slower Growth Of The Original Digital TV Technology
TV Watch, Wayne Friedman - Friday, February 12, 2010
What's happening to DVR growth? It's been growing at a slow-ish ...
- Stan Lee Creates New Comic, TV Series Planned
Around the Net In Media, Fern Siegel - Thursday, February 11, 2010
Andy Heyward's recently launched A Squared Entertainment and Archie Comics have partner ...
- Twitter, TV's New Water Cooler
Online Spin, Dave Morgan - Thursday, February 11, 2010
I've written before -- a bit tongue-in-cheek -- about whether Twitter da ...
- Digital Ad Pioneer Optimistic About TV's Future
TV Watch, Wayne Friedman - Thursday, February 11, 2010
The future of TV will still be familiar -- more so th ...
- Multiple Dynamics Drive Hormel Umbrella Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, February 9, 2010
The campaign's emphasis on the quality/trust factors of products under the Horm ...
- Q&A With Kantar Media's George Shababb
TV Board, Charlene Weisler - Wednesday, February 10, 2010
This week we interview George Shababb, President of Kantar Media (formerly kno ...
- In Hard Times, Some Marketers Will Punish Bad-News Messengers
TV Watch, Wayne Friedman - Wednesday, February 10, 2010
The big three American automakers have had some bad news about the ...
- Digital Video WILL Reign Supreme
Video Insider, Matt Wasserlauf - Wednesday, February 10, 2010
My 3-year-old has been nagging me a lot lately about "watching vid ...
- Lindstrom: Brands Should Strive For Imperfection
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Buyology author Martin Lindstrom says its time to rethink t ...
- ABC Affils Angry ESPN Grabbing Key Sports Events
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
ABC's affiliates are angry that corporate sibling ESPN is being handed li ...
- Toyota Pulls ABC TV Ads
Marketing Daily, - Tuesday, February 9, 2010
Toyota dealers in five Southeast states have yanked their commercials off A ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- The Collaborative Alliance
TV Board, Mitch Oscar - Tuesday, February 9, 2010
On March 15th in New York City at The Helen Mills Theate ...
- Who Gets Marketing Value From Letterman's Super Bowl Promo?
TV Watch, Wayne Friedman - Tuesday, February 9, 2010
David Letterman appeared in a promo during the Super Bowl with Opr ...
- NBC Wants To Eliminate Emmy Tape Delay
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
In a first for the Emmys telecast, NBC executives are seriously consideri ...
- ABC's Sawyer Cool, Sleek Newscasts Appeal To Viewers
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
Quietly taking over as anchor from Charles Gibson at " ABC Wor ...
- Michigan's Travel Campaign Shows ROI
Marketing Daily, - Saturday, February 6, 2010
Travel Michigan's "Pure Michigan" ad campaign continues to deliver a significant retu ...
- Acura Gets Design-Conscious For ZDX
Marketing Daily, Karl Greenberg - Friday, February 5, 2010
Honda Motor's Acura division is running a national advertising campaign for i ...
- Cars.com Launches Mobile Shopping Application
Marketing Daily, Karl Greenberg - Saturday, February 6, 2010
"Mobile is "huge for us and has been a focal point f ...
- Obit: Former NBC Research Chief Rubens, Dead At 82
MediaDailyNews, - Monday, February 8, 2010
Bill Rubens, who oversaw research at NBC during some of the peaco ...
- My Epitaph
MediaDailyNews, Joe Mandese - Friday, February 5, 2010
Worry not. I am still here. Writing columns. The occasional eulogy. ...
- Google Calculates Benefits For Direct-Response Ads
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Under a new feature, the Google TV Ads platform can now automatical ...
- The Scrap Over Advocacy Ads
Online Spin, Kendall Allen - Monday, February 8, 2010
The Super Bowl frees us up to shamelessly marvel at bigness. Spor ...
- So Your TV Show Didn't Piss Off Anyone. Are You Off The Hook, Or Off The Air?
TV Watch, Wayne Friedman - Monday, February 8, 2010
If it's MTV's "Jersey Shore," or a foul-mouthed rock star presenter ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- Sinclair To Carry CoolTV
MediaDailyNews, - Thursday, February 4, 2010
Cool Music Network's TheCoolTV will be carried in 34 Sinclair markets. ...
- C3 And The Next Media Frontier: Set-Top-Box Data
TV Board, Ed DeNicola - Friday, February 5, 2010
The national television industry has every reason to congratulate itself for successful ...
- Congress Wonders If Comcast/NBC Merger Will Make Consumers Happy
TV Watch, Wayne Friedman - Friday, February 5, 2010
How can we tell if the Comcast-NBC merger will be a go ...
- Toys Do Talking In Kia's First Bowl Spot
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
The ad, reaching for young parents who probably aren't quite ready ...