- Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal
Marketing Daily, Aaron Baar - Thursday, May 20, 2010
The partners with Google on its TV plan have the advantage ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- The 2010 CW Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
CW: TV for Generation D. Or TV to talk about. Whichever. We' ...
- The 2010 CBS Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Only CBS - We're the Sh#t. And we have the researcher ...
- The 2010 TBS/TNT Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Friday, May 21, 2010
Conan, if you're looking for something to do, you can get ...
- Professional Athletes? Just Another Name For Reality-Show Entertainers
TV Watch, Wayne Friedman - Friday, May 21, 2010
More doping allegations against famous athletes -- this time about a big-na ...
- Twitter 'Bleep' Inspires CBS Sitcom
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
The biggest surprise on next season's CBS schedule is a sitcom tentative ...
- There's No Business Like Social Business: Actually, Study Finds It Ranks Second Only To TV For Entertainment
Online Media Daily, Joe Mandese - Thursday, May 20, 2010
Social media may or may not be advertising, according to some peop ...
- The 2010 ABC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Thursday, May 20, 2010
Rain baptizes the new prime-time season for ABC. With the cleansing rain ...
- "American Idol" Will Be the Biggest Programming Story of the 2010-11 Season
TV Board, Ed Martin - Thursday, May 20, 2010
This upfront week has brought with it a collective avalanche of announcemen ...
- We're Begging You, TV: More Crazy Leno/O'Brien Stories, And Kimmel Live Commercials
TV Watch, Wayne Friedman - Thursday, May 20, 2010
ABC's Jimmy Kimmel again gives us the shorthand state-of-TV-business report. We c ...
- 'Worlds Are Colliding'
Video Insider, - Thursday, May 20, 2010
Like many men now in their 30s or 40s who lived ...
- ESPN Creates In-House Ad Agency
Marketing Daily, - Wednesday, May 19, 2010
ESPN said Tuesday it will assist clients with developing creative using ...
- Ocean City, Md. Effort Lures Beachgoers
Marketing Daily, - Tuesday, May 18, 2010
The campaign, which includes TV, radio, billboards and online ads, features "Rodn ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- The Death of TV And The Rise Of Digital Broadcast
Online Spin, Cory Treffiletti - Wednesday, May 19, 2010
In the "olden days" of the media business, TV referred to broadca ...
- The 2010 Fox Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Wednesday, May 19, 2010
There are certain signs of the season that tell you we're ve ...
- Media Insights Q&A With Vidsense's Jaffer Ali
TV Board, Charlene Weisler - Wednesday, May 19, 2010
Jaffer Ali, President of Vidsense, can be labeled a provocateur because ...
- More TV Shows Everywhere: Now, How Do Networks Tell Viewers About Them?
TV Watch, Wayne Friedman - Wednesday, May 19, 2010
With NBC suddenly adding to the wealth of new shows for advertise ...
- Content is King -- Sort Of
Video Insider, - Wednesday, May 19, 2010
It's hard to argue against the claim "content is king," but there ...
- Fiesta Ads Debut Tonight On 'American Idol'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Advertising for the Fiesta -- which Ford says is its biggest laun ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Google And Intel To Launch Social TV Platform
Online Media Daily, Laurie Sullivan - Monday, May 17, 2010
Google and Intel will announce a Smart TV platform that supports ...
- TiVO Doesn't Impact Advertising Effectiveness?
Online Spin, Joe Marchese - Tuesday, May 18, 2010
I have a DVR. I record every program I view regularly, ...
- The 2010 NBC Prime Upfront Presentation: A Recap
TV Board, Don Seaman - Tuesday, May 18, 2010
NBC wants to prove its commitment to supportive, creative development. And th ...
- TV's 2010 Upfront Faces Five Years' Worth Of YouTube
TV Watch, Wayne Friedman - Tuesday, May 18, 2010
The upfront presentations are in full swing this week -- all ...
- A Branding Question With 'Heart' For Marketers
TV Board, Cristy Clavijo-Kish - Monday, May 17, 2010
How can marketers, communicators, advertisers, digital strategists, etc. help drive support f ...
- Turning Back The TV Development Hands Of Time At NBC: Will Viewers And Advertisers Follow?
TV Watch, Wayne Friedman - Monday, May 17, 2010
What is this, 1992? NBC has announced 11 new shows over t ...