- Progressive Insurance's Messenger Is The Message
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of act ...
- Holiday Liquor Spots: Yellow Tail Jumps Ahead
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2011
Scores of Yellow Tail bottles gobble away as they scramble to arran ...
- 'New Girl' Boosts Fox's Hold On Key Adults
MediaDailyNews, Wayne Friedman - Wednesday, November 23, 2011
Through nine weeks of the new season -- and heading into t ...
- Macy's Thanksgiving Parade Ratings Will Stay Afloat
MediaDailyNews, David Goetzl - Wednesday, November 23, 2011
Ratings for the Macy's Thanksgiving parade have been rising, up in 20 ...
- The Fall Season: Broadcast Is Doing Well, But Basic Cable Is Kicking It
TV Board, Ed Martin - Friday, November 25, 2011
I've been thinking about which new broadcast series have distinguished themselves ...
- Fiat Broadside No. 1: Jenny From The Block? Maybe Not
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 23, 2011
The Fiat 500 spot with Jennifer Lopez is about being true ...
- Fiat Broadside No. 2: Australian Ad Too Raunchy?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 23, 2011
Sometimes you can't win. It's a really good Fiat ad, actually, ...
- Turkey Drop Honors A TV Classic
Around the Net In Media, Phyllis Fine - Wednesday, November 23, 2011
Tomorrow's Turkey Day -- and while giant televised balloons parade here ...
- EBay Intros 'Couch Commerce' For Holiday
Marketing Daily, Aaron Baar - Tuesday, November 22, 2011
Buoyed by reams of data (including some from its PayPal subsidiary), t ...
- Tommy Hilfiger Launches Holiday House Par-tay
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
"The Hilfigers" are a diverse "family" of Americans living in a mansio ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- TiVo Protects Its Patents, Bets Big On Advanced TV
MediaDailyNews, Steve McClellan - Tuesday, November 22, 2011
TiVo's losses in the third quarter were partly due to legal cos ...
- CBS Sweeps Monday, 'Men' Leads Lineup
MediaDailyNews, Wayne Friedman - Tuesday, November 22, 2011
CBS had another easy time in winning Monday prime time among k ...
- Microsoft Acquires VideoSurf
Online Media Daily, Gavin O'Malley - Tuesday, November 22, 2011
Setting up its broader digital TV strategy, Microsoft just announced the acquisiti ...
- Prospect Park: Online Soap Revivals Have No Prospects, Pulls Plug On 'One Life,' 'All My Children'
Raw, Joe Mandese - Wednesday, November 23, 2011
A closely watched experiment to revive classic and much beloved TV so ...
- Set-Top Box Lexicon: Anonymization
TV Board, Jane Clarke - Wednesday, November 23, 2011
A way to insure privacy for viewers and consumers is to "anonymiz ...
- TV News: The Truth, The Whole Truth, And Semi-Truths
TV Watch, Wayne Friedman - Wednesday, November 23, 2011
News flash -- in some viewers' minds, Republicans are Occupy Wall Streeter ...
- ESPN And Jameson Share Blame in Ad Snafu
TVBlog, David Goetzl - Wednesday, November 23, 2011
On Nov. 1, @PD335 tweeted praise for "Unguarded," the critically acclaimed ES ...
- 'I Want What Joan's Wearing': eBay Debuts TV Commerce App
Around the Net In Media, Phyllis Fine - Tuesday, November 22, 2011
eBay moves into TV commerce with a mobile app launched yesterday th ...
- Why Did Microsoft Buy Videosurf?
Around the Net In Media, Phyllis Fine - Tuesday, November 22, 2011
Microsoft spent $70 million to buy video search provider VideoSurf to a ...
- SVP Programming Leaves OWN Network For Oxygen
Around the Net In Media, Phyllis Fine - Tuesday, November 22, 2011
And another OWN exec leaves the struggling network. This time it's S ...
- Chrysler Picks Older Poet This Time
Marketing Daily, Karl Greenberg - Monday, November 21, 2011
Chrysler is once again importing Detroit into an NFL ad buy. ...
- Television Advertising: Getting Big Results With Smaller Budgets
Marketing: Health, Neil Weisman - Tuesday, November 22, 2011
Despite all the buzz and fanfare for digital advertising and social medi ...
- NBCU's Graboff Exits Company
MediaDailyNews, Fern Siegel - Monday, November 21, 2011
Marc Graboff is the latest NBCU executive to exit the company sin ...
- Video Ad Revs Up 20%, TV Services Drive Growth
MediaDailyNews, Wayne Friedman - Monday, November 21, 2011
Four major countries will see a collective 20% rise in online vid ...
- Twitter Campaign Pays Off For AMC Shows
Online Media Daily, Laurie Sullivan - Monday, November 21, 2011
140 Proof, a social stream media platform company, has created a busine ...
- Skipper To Succeed Bodenheimer As ESPN/ABC Sports Chief
Raw, Joe Mandese - Tuesday, November 22, 2011
George Bodenheimer will step down as president of ESPN and ABC Spor ...
- Invidi Granted Key Patent For Addressable TV Ads
Raw, Joe Mandese - Tuesday, November 22, 2011
Invidi Technologies, the addressable TV advertising developer whose backers include WPP's Grou ...
- If Steve Jobs Ran A TV Network...
TV Watch, Wayne Friedman - Tuesday, November 22, 2011
Steve Jobs seemed to know what consumers wanted -- even when th ...
- Some Media Topics Only Need Coverage When Narrative Changes
TVBlog, David Goetzl - Tuesday, November 22, 2011
In the media world, there are a number of stories that mer ...