- NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background
Out to Launch, Amy Corr - Friday, December 9, 2016
ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promo ...
- Viewers Tweet More, But Network Tweets More Efficient
Television News Daily, Wayne Friedman - Friday, December 9, 2016
TV shows see the lion's share of social media activity coming fr ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Trump Continues To Make TV Money On 'Celebrity Apprentice'
TV Watch, Wayne Friedman - Monday, December 12, 2016
President-elect Donald Trump will continue to get NBC reality TV awareness ...
- Flaws Are Meaningless In A Show As Likable As Fox's 'Star'
TVBlog, Adam Buckman - Monday, December 12, 2016
New Fox drama "Star" traffics occasionally in gratuitous violence and vulgarity, a ...
- Golden Diss Of Netflix, Amazon? Not Hardly
VidBlog, P.J. Bednarski - Monday, December 12, 2016
The Hollywood Foreign Press Association announced nominees for the Golden Globes, a ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- TV Viewing Patterns Intensify, Ratings Erode
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Research shows that the heaviest viewers of broadcast network TV in 20 ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Does Social Media Pressure On Fan TV Favorites Work?
TV Watch, Wayne Friedman - Friday, December 9, 2016
Amazon cancelled its original TV show "Good Girls Revolt", based on t ...
- 'Project Runway': TV's Relentless Engine Of Commerce
TVBlog, Adam Buckman - Friday, December 9, 2016
Week after week, "Project Runway" accommodates a mind-boggling array of in-show sponsorshi ...
- 3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
Marketing: Entertainment, Bill Chamness - Thursday, December 8, 2016
For marketers, the Super Bowl is the great equalizer, providing common conte ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...
- Sinclair Kicks Off TBD, New Digital Multicast TV Network
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
The new multicast network will launch in early 2017, featuring content curat ...
- Turner, Snapchat Expand Content/Advertising Partnership
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
Turner will develop original shows with Snapchat from its TV series a ...
- The New Golden Age Of TV ... Advertising?
Television News Daily, David Wiesenfeld - Thursday, December 8, 2016
People-based targeting is a ready antidote. Systems built from the ground ...
- Music Industry Is One Big Cable TV Network
TV Watch, Wayne Friedman - Thursday, December 8, 2016
The music business is essentially turning into one big cable network, getti ...
- Rumor Or Fake News? Parsing The Stories About Corden Replacing Colbert
TVBlog, Adam Buckman - Thursday, December 8, 2016
A story on the "New York Post" Web site Thursday morning carri ...
- AT&T Touts Time Warner Merger To Senate
Daily Online Examiner, Wendy Davis - Wednesday, December 7, 2016
AT&T's proposed $85 billion merger with Time Warner will pave the w ...
- NBC Sports Channels 'Game Of Thrones' For English Premier League
Marketing Daily, Barry Janoff - Wednesday, December 7, 2016
NBC Sports will air a triple-header of matches on Dec. 11 ...
- You Watch More Ads Than You Think
MediaDailyNews, Gary Holmes - Tuesday, December 6, 2016
The media would have us believe that no one watches ads. B ...
- Turner Taps Snap, Inc. To Make Mobile Magic
MoBlog, Gavin O'Malley - Wednesday, December 7, 2016
What does original TV look like on Snapchat? Well, we're about ...
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Online Video Daily, Wayne Friedman - Tuesday, December 6, 2016
Video marketing platform Innovid says its new integrated marketing cloud technology wi ...
- Ally Financial 'Does Things Right' For Consumers
Out to Launch, Amy Corr - Wednesday, December 7, 2016
Ally Financial launched a trio of ads under its "Do It Righ ...
- IMA Targets Millennials In B2B Campaign
Out to Launch, Amy Corr - Wednesday, December 7, 2016
IMA (Institute of Management Accountants) launched a B2B campaign targeting Millennials. T ...
- FTC Explores Privacy Concerns Raised By Smart TVs
PolicyBlog, Wendy Davis - Wednesday, December 7, 2016
"The television industry did not evolve with data collection as a critic ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- Netflix To Do Its Own On-Air TV Promo 'Previews'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Pushing more marketing/promotion for its TV content, Netflix is offering its o ...
- People Watch More TV Than Ever -- But Is It All Reported?
TV Everywhere, Steve Sternberg - Wednesday, December 7, 2016
I conducted a survey of my Facebook friends (a surprisingly diverse group ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...