- Why Can't I Be You - Online Video Vs. TV
Marketing: Entertainment, Doug Chavez - Thursday, January 12, 2012
If our TVs, tablets, laptops and smartphones could talk, I imagine t ...
- VH1 Testing Second Screen Video for Shows, Mobile Apps
VidBlog, Daisy Whitney - Thursday, January 12, 2012
As it aims to expand deeper into social video for its show ...
- Note to CES Attendees: Booth Visits Trump Video Pitches
Video Critique, Larry Dobrow - Thursday, January 12, 2012
As a reporter for an electronics trade pub, I spent several Janua ...
- Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
VidBlog, Daisy Whitney - Wednesday, January 11, 2012
Product videos are increasingly playing a key role in driving consumer purcha ...
- How Online Video Advertising Will Evolve In 2012
Video Insider, Diaz Nesamoney - Wednesday, January 11, 2012
2011 was a breakout year for online video. It grew in bo ...
- Nielsen: TV Proliferates, Mobile Ads OK, If Apps Free
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
The latest Nielsen report says over one-third of U.S. television homes n ...
- Mega Video: Dish Rolls Out 'Hopper'
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
Dish Network unveiled a big-capacity DVR at the Consumer Electronics Show tod ...
- State Farm to Measure Brand Lift of Connected TVs; Latest Deal for Ads in Connected TVs
VidBlog, Daisy Whitney - Tuesday, January 10, 2012
Not content to deliver ads across the Web and mobile phones alon ...
- Con Ed's "The Power of Green" Stars Employees in Simplistic, but Effective, Videos
Video Critique, Larry Dobrow - Tuesday, January 10, 2012
The Missus and I prepared for Hurricane Irene and the Great Fre ...
- Online Video's Manifest Destiny
Video Insider, Rob Manoff - Tuesday, January 10, 2012
The phrase "manifest destiny" spawned from a 19th-century belief that the Unit ...
- Turnaround: MediaVest Ups Merrifield To Pres, Video Investment
MediaDailyNews, Steve McClellan - Friday, January 6, 2012
Publicis Groupe's MediaVest has promoted Christine Merrifield to president, video investment a ...
- How Online Video Drives Engagements: Ads, Programming and Promotion
VidBlog, Daisy Whitney - Monday, January 9, 2012
As online video proponents - yes, I assume if you read th ...
- Manufacturing Audience Helps Scale Faster -- But Has Own Pitfalls and Risks
Video Insider, Ashkan Karbasfrooshan - Monday, January 9, 2012
One of the usual objections to content is the challenge of scali ...
- Merrifield Succeeds Speciale As MediaVest Video Chief
MediaDailyNews, Joe Mandese - Friday, January 6, 2012
Christine Merrifield has been promoted to president-video investment and activation at Publici ...
- Cord-Cutting Grows: 22% of Consumers Have or are Considering Ditching Cable
VidBlog, Daisy Whitney - Friday, January 6, 2012
We're cutting the cord and we're not cutting the cord. A ju ...
- A Media-Buying Menu For Online Video
Video Insider, Jason Burke - Friday, January 6, 2012
There are numerous options to help brands reach their video marketing goal ...
- Rethink Cyber Monday: Christmas Day Has Higher Engagement Rates
Online Media Daily, Gavin O'Malley - Wednesday, January 4, 2012
Though Cyber Monday gets all the attention, it might not be t ...
- On the Eve of CES: Connected TVs and Programmer Apps Going Strong, Alternative Viewing Rises
VidBlog, Daisy Whitney - Thursday, January 5, 2012
I'm not going to write about Netflix today. Nope. Not even t ...
- Cathay Pacific Campaign Humanizes Its Employees. Will More Passengers Fly?
Video Critique, Larry Dobrow - Thursday, January 5, 2012
I have no idea what kind of hook airlines can hang the ...
- Rumored Apple iTV Could Be the Real Threat to Netflix
VidBlog, Daisy Whitney - Wednesday, January 4, 2012
Over the New Year's weekend, a friend of mine picked up h ...
- 2012 Video Commerce Predictions
Video Insider, Justin Foster - Wednesday, January 4, 2012
With 2011 in the rearview mirror and a strong holiday shopping seas ...
- Vice Media Becomes Tom Freston's '$1 Billion Revenge'
Around the Net In Media, Phyllis Fine - Tuesday, January 3, 2012
How has Vice moved from being "basically a free magazine for t ...
- Utilizing Video To Enhance CRM
MarketingTools: CRM, Nick Balletta - Tuesday, January 3, 2012
As technology continues to evolve and the number of communication channels increase ...
- Online Video Ad Spend to Jump 40% in 2012, with Pre-Rolls to Dominate
VidBlog, Daisy Whitney - Tuesday, January 3, 2012
After a robust 2011, online video advertising should enjoy yet another ye ...
- "The Sea is Calling." Should You Answer?
Video Critique, Larry Dobrow - Tuesday, January 3, 2012
To commemorate a milestone anniversary a few years back, my family we ...
- Possible YouTube Outcomes
Video Insider, Ashkan Karbasfrooshan - Tuesday, January 3, 2012
2011 was the year that YouTube clocked in over a trillion vid ...